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Multimodal Communication

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Cross-Cultural Perspective: An Attempt at Bimodal Reflection

Gayane Girunyan
Published Online: 2015-11-28 | DOI: https://doi.org/10.1515/mc-2015-0011


In the multilingual and multicultural world, what is communicated is not restricted to informative content, or even figurative language but involves aspects of cultural identity; connotations and complex images, to interpret which creative effort and a cross-cultural perspective are required. The phraseological layer of any language is illustrative of such cases. As for the cross-cultural perspective, such factors as openness, reserving strategy, and recognition of paradox are decisive along with shared cultural codes, awareness of the differences between traditions, and motivation to know them. Moreover, as the cognitive and stylistic analysis of such linguistic data in English and Armenian shows, the cross-cultural perspective not only highlights the phenomena in the shared semiotic space but also enables reflection on one’s own background and identity. In particular, it becomes obvious that the evaluative elements arising from the complex (and sometimes paradoxical) associations between extensive conceptual domains resound with a new force, or could be succinctly explained when viewed against another language and/or medium. The association-based installations presented in the paper as visualizations of the states “Between Thought and Image” are meant to suggest that too 1.

Keywords: metaphoric concepts; domains/frames; semiotic space of culture; phraseology; reserving strategy; paradox


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About the article

Gayane Girunyan

Gayane Girunyan is an associate professor at the Department of English Philology, Yerevan State University, and has taught a number of courses on Linguistics over the years: English Lexicology/Lexical Semantics, Linguistic Semantics, Text Linguistics. She has presented papers at international conferences, published articles and monographs. From 2006 to 2010 she was a member of the editorial board of Armenian Folia Anglistika (International Journal of English Studies). Her doctoral thesis exploring the interpretive/hermeneutical scope of the figure of literary allusion (2005) was the first such research in Armenia.

The fields of her scholarly interest are Cognitive Linguistics, Stylistics, Text Interpretation, and Semantics.

The more recent interest in combining artistic forms with research grew from a drawing/painting hobby, with the first attempt to include installations in the monograph on literary allusion (in Armenian) in 2014.

Published Online: 2015-11-28

Published in Print: 2015-12-01

Citation Information: Multimodal Communication, Volume 4, Issue 2, Pages 151–165, ISSN (Online) 2230-6587, ISSN (Print) 2230-6579, DOI: https://doi.org/10.1515/mc-2015-0011.

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