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Management & Marketing
Challenges for the Knowledge Society
4 Issues per year
CiteScore 2016: 0.24
SCImago Journal Rank (SJR) 2016: 0.159
Source Normalized Impact per Paper (SNIP) 2016: 0.206
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- 1842-0206
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- Keep calm and carry on: A crisis communication study of Cadbury and McDonalds by Telang, Achyut and Deshpande, Amruta
- The impact of nation branding campaigns on country image. Case Study: Romania by Andrei, Anca-Georgiana
- Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar by Zeineddine, Cornelia
- Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication by Copuš, Lukáš and Čarnogurský, Karol
- A review on green supply chain aspects and practices by Islam, Shamimul/ Karia, Noorliza/ Fauzi, Firdaus Bin Ahmad and Soliman, Mohamed
- Transformational leadership and organizational citizenship behavior: Modeling emotional intelligence as mediator by Majeed, Nauman/ Ramayah, T./ Mustamil, Norizah/ Nazri, Mohammad and Jamshed, Samia
- Factors influencing consumers’ light commercial vehicle purchase intention in a developing country by Kemal, Çelik/ Erkan, Oktay/ Muhsin, Doğan Ebül and Ömer, Özhancı
- Perceived justice and recovery satisfaction: the moderating role of customer-perceived quality by Jha, Subhash and Balaji, M.S.
- Social networking in Bangladesh: Boon or curse for academic engagement? by Mouri, Dey and Ali Arshad, Chowdhury
- What is materialism? Testing two dominant perspectives on materialism in the marketing literature by Manchiraju, Srikant and Krizan, Zlatan
- The impact of brand image fit on attitude towards a brand alliance by Riley, Debra/ Charlton, Nathalie and Wason, Hillary
- A study of interaction of materialism and money attitude and its impact on car purchase by Rimple, Manchanda/ Srikant, Manchiraju/ Naseem, Abidi and Jitendra Kumar, Mishra
- Intrapreneurial behavior: an empirical investigation of personality traits by Farrukh, Muhammad/ Ying, Chong Wei and Mansori, Shaheen
- Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model by Rahman, Muhammad Sabbir/ Osman-Gani, AAhad M./ Momen, Md. Abdul and Islam, Nazrul
- Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India by Chockalingam, Senthil Nathan and Isreal, Densingh Joshua
- Managing loyalty through brand image, judgement and feelings for leveraging power brands by Panda, Rajshree and Kapoor, Deepa
- Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study by Oumar, Timothy K./ Mang’Unyi, Eric E./ Govender, Krishna K. and Rajkaran, Sookdhev
- Profitability and efficiency evaluation of the financial management of a socio-economic intervention by Garcia, Rosario Cano
- Human resource management practices stimulating knowledge sharing by Matošková, Jana and Směšná, Petra
- A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach by Heydari, Majeed and Yousefli, Amir
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Issues
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
- Moral character effects in endorser perception
- Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
- Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
- The impact of nation branding campaigns on country image. Case Study: Romania
- Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
- Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
- Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship
- Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products
- Profitability and efficiency evaluation of the financial management of a socio-economic intervention
- The Common Energy Market of the European Union–Challenges and Perspectives
Volume 12, Issue 2 (Jun 2017)
Moral character effects in endorser perception
Chang, Joseph W.
Page 171
Published Online: 08/22/2017
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Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
Copuš, Lukáš / Čarnogurský, Karol
Page 189
Published Online: 08/22/2017
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- Open Access
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Zeineddine, Cornelia
Page 208
Published Online: 08/22/2017
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- Open Access
The impact of nation branding campaigns on country image. Case Study: Romania
Andrei, Anca-Georgiana
Page 222
Published Online: 08/22/2017
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Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
Singh Dara Singh, Karpal / Islam, Md. Aminul
Page 237
Published Online: 08/22/2017
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Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
Hadad, Shahrazad / Cantaragiu, Ramona
Page 252
Published Online: 08/22/2017
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Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship
Salih Börteçine, Avci / İsmail, İyigün
Page 277
Published Online: 08/22/2017
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- Open Access
Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products
Esmaeilpour, Majid / Bahmiary, Elahe
Page 297
Published Online: 08/22/2017
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Profitability and efficiency evaluation of the financial management of a socio-economic intervention
Garcia, Rosario Cano
Page 316
Published Online: 08/22/2017
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- Open Access
The Common Energy Market of the European Union–Challenges and Perspectives
Şanta, Ana-Maria Iulia
Page 334
Published Online: 08/22/2017
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- Open Access
- Moral character effects in endorser perception
- Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
- Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
- The impact of nation branding campaigns on country image. Case Study: Romania
- Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
- Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
- Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship
- Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products
- Profitability and efficiency evaluation of the financial management of a socio-economic intervention
- The Common Energy Market of the European Union–Challenges and Perspectives
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