Management & Marketing
Challenges for the Knowledge Society
4 Issues per year
CiteScore 2016: 0.24
SCImago Journal Rank (SJR) 2016: 0.159
Source Normalized Impact per Paper (SNIP) 2016: 0.206
Open Access

- Online
- ISSN
- 1842-0206
- Online
- Open Access
- Most Downloaded Articles
Most Downloaded Articles
- Keep calm and carry on: A crisis communication study of Cadbury and McDonalds by Telang, Achyut and Deshpande, Amruta
- The impact of nation branding campaigns on country image. Case Study: Romania by Andrei, Anca-Georgiana
- Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar by Zeineddine, Cornelia
- Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication by Copuš, Lukáš and Čarnogurský, Karol
- A review on green supply chain aspects and practices by Islam, Shamimul/ Karia, Noorliza/ Fauzi, Firdaus Bin Ahmad and Soliman, Mohamed
- Transformational leadership and organizational citizenship behavior: Modeling emotional intelligence as mediator by Majeed, Nauman/ Ramayah, T./ Mustamil, Norizah/ Nazri, Mohammad and Jamshed, Samia
- Factors influencing consumers’ light commercial vehicle purchase intention in a developing country by Kemal, Çelik/ Erkan, Oktay/ Muhsin, Doğan Ebül and Ömer, Özhancı
- Perceived justice and recovery satisfaction: the moderating role of customer-perceived quality by Jha, Subhash and Balaji, M.S.
- Social networking in Bangladesh: Boon or curse for academic engagement? by Mouri, Dey and Ali Arshad, Chowdhury
- What is materialism? Testing two dominant perspectives on materialism in the marketing literature by Manchiraju, Srikant and Krizan, Zlatan
- The impact of brand image fit on attitude towards a brand alliance by Riley, Debra/ Charlton, Nathalie and Wason, Hillary
- A study of interaction of materialism and money attitude and its impact on car purchase by Rimple, Manchanda/ Srikant, Manchiraju/ Naseem, Abidi and Jitendra Kumar, Mishra
- Intrapreneurial behavior: an empirical investigation of personality traits by Farrukh, Muhammad/ Ying, Chong Wei and Mansori, Shaheen
- Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model by Rahman, Muhammad Sabbir/ Osman-Gani, AAhad M./ Momen, Md. Abdul and Islam, Nazrul
- Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India by Chockalingam, Senthil Nathan and Isreal, Densingh Joshua
- Managing loyalty through brand image, judgement and feelings for leveraging power brands by Panda, Rajshree and Kapoor, Deepa
- Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study by Oumar, Timothy K./ Mang’Unyi, Eric E./ Govender, Krishna K. and Rajkaran, Sookdhev
- Profitability and efficiency evaluation of the financial management of a socio-economic intervention by Garcia, Rosario Cano
- Human resource management practices stimulating knowledge sharing by Matošková, Jana and Směšná, Petra
- A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach by Heydari, Majeed and Yousefli, Amir
Issues
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
- Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
- The adverse effects of inferior innovations
- Investigating the construct validity of quality measures influencing online shopping in a South African context
- The influence of knowledge management “bottleneck” on company’s performance
- Strategies for developing knowledge economy in Romania
- Testing music selection automation possibilities for video ads
- How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively
- The growth poles and the lagging regions of Romania – a county level approach for 2015 –
- Organizational Diversity Commitment: A Web-Based Investigation
- Knowledge strategies aiming to improve the intellectual capital of universities
Volume 12, Issue 3 (Sep 2017)
Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
Macías, Washington / Cerviño, Julio
Page 346
Published Online: 10/23/2017
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The adverse effects of inferior innovations
Chang, Joseph W. / White, D. Steven
Page 361
Published Online: 10/23/2017
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Investigating the construct validity of quality measures influencing online shopping in a South African context
Hung-Joubert, Yu-ting
Page 376
Published Online: 10/23/2017
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The influence of knowledge management “bottleneck” on company’s performance
Subanidja, Steph / Hadiwidjojo, Djumilah
Page 402
Published Online: 10/23/2017
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- Open Access
Strategies for developing knowledge economy in Romania
Hadad, Shahrazad
Page 416
Published Online: 10/23/2017
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Testing music selection automation possibilities for video ads
Wiesener, Oliver
Page 431
Published Online: 10/23/2017
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- Open Access
How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively
Fonseca, Luis Miguel / Domingues, José Pedro
Page 443
Published Online: 10/23/2017
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The growth poles and the lagging regions of Romania – a county level approach for 2015 –
Strat, Vasile Alecsandru / Stefan, Cristian
Page 456
Published Online: 10/23/2017
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- Open Access
Organizational Diversity Commitment: A Web-Based Investigation
Vasconcelos, Anselmo Ferreira
Page 474
Published Online: 10/23/2017
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- Open Access
Knowledge strategies aiming to improve the intellectual capital of universities
Bejinaru, Ruxandra
Page 500
Published Online: 10/23/2017
- Save
- Open Access
- Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
- The adverse effects of inferior innovations
- Investigating the construct validity of quality measures influencing online shopping in a South African context
- The influence of knowledge management “bottleneck” on company’s performance
- Strategies for developing knowledge economy in Romania
- Testing music selection automation possibilities for video ads
- How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively
- The growth poles and the lagging regions of Romania – a county level approach for 2015 –
- Organizational Diversity Commitment: A Web-Based Investigation
- Knowledge strategies aiming to improve the intellectual capital of universities

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