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Journal of Cross-Cultural and Interlanguage Communication

Ed. by Piller, Ingrid

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Volume 28, Issue 4


Social factors for code-switching in Tunisian business companies: A case study

Lamia Bach Baoueb
  • Corresponding author
  • Associate professor at the University of Jendouba, High Institute of Human Sciences, Tunisia.
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2010-01-18 | DOI: https://doi.org/10.1515/mult.2009.019


Although the literature on CS between Arabic and French in different bilingual speech communities is wide, few studies have dealt with the Tunisian context and no previous work has ever been done on the Tunisian business sector as a specific group using more than one pair of languages to communicate. This case study investigates the variety of languages chosen in two Tunisian businesses, focusing mainly on the social constraints on CS between Arabic (Modern Standard Arabic and Tunisian Arabic), French and English. Moreover, it presents the complex linguistic situation in terms of the different motivations for CS between in-group members and also with foreign colleagues and clients. The findings are generated from the recorded data of conversations, observations, interviews, and questionnaires conducted inside the businesses.

Keywords:: social constraints on code-switching (CS); Tunisian business speakers (TBSs); situational/stylistic/linguistic CS; marked vs. unmarked CS; Tunisian Arabic/French CS; Tunisian Arabic/Modern Standard Arabic/English CS

About the article

Address for correspondence: 12 Rue Himilcon, Cité el Wifek, La Marsa, Tunis 2078, Tunisia. e-mail: . Tel: 00216 / 98 20 68 68

Published Online: 2010-01-18

Published in Print: 2009-11-01

Citation Information: Multilingua - Journal of Cross-Cultural and Interlanguage Communication, Volume 28, Issue 4, Pages 425–458, ISSN (Online) 1613-3684, ISSN (Print) 0167-8507, DOI: https://doi.org/10.1515/mult.2009.019.

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