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Multilingua

Journal of Cross-Cultural and Interlanguage Communication

Ed. by Piller, Ingrid

6 Issues per year


IMPACT FACTOR 2017: 0.404
5-year IMPACT FACTOR: 0.727

CiteScore 2017: 1.14

SCImago Journal Rank (SJR) 2017: 0.546
Source Normalized Impact per Paper (SNIP) 2017: 0.638

Online
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1613-3684
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Volume 29, Issue 3-4

Issues

Imbodela zamakhumsha – Reflections on standardization and destandardization

Ana Deumert
  • Corresponding author
  • Associate Professor and Head of the Linguistics Section at the University of Cape Town.
  • Other articles by this author:
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Published Online: 2011-01-14 | DOI: https://doi.org/10.1515/mult.2010.012

Abstract

While the concept of standardization is well-established in linguistics, destandardization is a more recent addition to linguistic terminology. Drawing on historiographic and ethnographic data from isiXhosa, one of South Africa's indigenous languages, this paper reflects on both of these concepts. Standardization is discussed as a modernist grand narrative whose continued application to linguistic thinking has outlived its usefulness, and standard languages as such (hegemonoc, prescriptive, etc.) might be assigned to Beck's (Theory, Culture & Society 19: 17–44, 2002) zombie categories of modernity. Discussing the example of brandy-talk in isiXhosa from the perspective of ethnographic lexicography (Silverstein, Annual Review of Anthropology 35: 481–496, 2006), the paper argues for a linguistic perspective which focuses on the articulation and reproduction of social meaning as a central mechanism in the formation of linguistic conventions or ways of speaking. It advocates a recognition of the practices of speakers as they draw on standard and non-standard forms, as well as their associated meanings and ideologies (first/second order indexicality), in positioning themselves as social beings with identities, histories, aspirations, and ideological stances in everyday talk.

Keywords:: standardization; destandardization; social meaning; isiXhosa; ethnographic lexicography

About the article

Address for correspondence: Department of English Language and Literature, Linguistics Section University of Cape Town, 7700 Rondebosch, South Africa. e-mail:


Published Online: 2011-01-14

Published in Print: 2010-11-01


Citation Information: Multilingua - Journal of Cross-Cultural and Interlanguage Communication, Volume 29, Issue 3-4, Pages 243–264, ISSN (Online) 1613-3684, ISSN (Print) 0167-8507, DOI: https://doi.org/10.1515/mult.2010.012.

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Alfa : Revista de Linguística (São José do Rio Preto), 2016, Volume 60, Number 1, Page 11
[3]
Ana Deumert and Kristin Vold Lexander
Journal of Sociolinguistics, 2013, Volume 17, Number 4, Page 522
[4]
Emanuel Bylund
Journal of Multilingual and Multicultural Development, 2014, Volume 35, Number 2, Page 105

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