Jump to ContentJump to Main Navigation
Show Summary Details
More options …
New journal!

Open Information Science

Editor-in-Chief: Sturges, Paul

Open Access
See all formats and pricing
More options …

Improving Research Impact Through the Use of Media

Eva Czaran / Malcolm Wolski / Joanna Richardson
Published Online: 2017-09-02 | DOI: https://doi.org/10.1515/opis-2017-0004


Increasingly researchers and academic research institutions are being asked to demonstrate the quality and impact of their research. Traditionally researchers have used text-based outputs to achieve these objectives. This paper discusses the introduction and subsequent review of a new service at a major Australian university, designed to encourage researchers to use media, particularly visual formats, in promoting their research. Findings from the review have highlighted the importance of researchers working in partnership with in-house media professionals to produce short, relatable, digestible, and engaging visual products. As a result of these findings, the authors have presented a four-phase media development model to assist researchers to tell their research story. The paper concludes with a discussion of the implications for the institution as a whole and, more specifically, libraries.

Keywords : research storytelling; research story; media development model; library services; researcher skills


  • Alexa (2016). The top 500 sites on the web. http://www.alexa.com/topsitesGoogle Scholar

  • Asch, E. (2012). Telling the story of research with Digital Commons. Presentation at Library Technology Conference, 14-15 March 2012, Macalester College, Minnesota. http://sophia.stkate.edu/lib/9/Google Scholar

  • Australia. Productivity Commission (2016). Increasing Australia’s future prosperity. Canberra: The Commission. http://www.pc.gov.au/inquiries/current/productivity-review/discussionGoogle Scholar

  • Cahill, T., & Bazzacco, M. (2015). There is no easy way to measure the impact of university research on society, The Conversation, 3 December. https://theconversation.com/there-is-no-easy-way-to-measure-the-impact-of-universityresearch-on-society-50856Google Scholar

  • CuriousWorks (2009). Video scavenger hunt. http://toolkit.curiousworks.com.au/workshops/video-scavenger-huntGoogle Scholar

  • Davison, R. M. (2016). The art of storytelling. Information Systems Journal, 26(3), 191-194.CrossrefWeb of ScienceGoogle Scholar

  • Donovan, C. (2011). State of the art in assessing research impact: introduction to a special issue. Research Evaluation, 20(3), 175-179. https://doi.org/10.3152/095820211X13118583635918CrossrefGoogle Scholar

  • Dykes, B. (2016). Data storytelling: The essential data science skill everyone needs, Forbes, 31 March. http://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#3bc12878f0c8Google Scholar

  • Feak, C. B., & Swales, J. M. (2009). Telling a research story: Writing a literature review. Ann Arbor, MI: University of Michigan Press.Google Scholar

  • Harley T. (2001). The psychology of language: From data to theory. Hove, UK: Psychology Press.Google Scholar

  • Harmon, E. (2016). Tell Congress: It’s time to move FASTR, Electronic Frontier Foundation Deeplinks Blog, 9 March. https://www.eff.org/deeplinks/2016/03/tell-congress-its-time-move-fastrGoogle Scholar

  • Hemmerich, G. (8 June 2015). Tips for designing a video production to succeed without sound or dialogue. http://www.kvibe.com/2015/06/08/tips-for-designing-a-video-production-to-succeed-without-sound-or-dialogue/Google Scholar

  • Hicks, D. (2012). Performance-based university research funding systems. Research Policy, 41(2), 251-261. https://doi.org/10.1016/j.respol.2011.09.007CrossrefGoogle Scholar

  • Krueger, D. (2015). Telling the research story. https://www.mbot.com/telling-the-research-story/Google Scholar

  • Meyer, C. B. (2001). A case in case study methodology. Field Methods, 13(4), 329-352. https://doi.org/10.1177/1525822X0101300402CrossrefGoogle Scholar

  • Moen, T. (19 July, 2016). The videos with no sound. http://thomasmoen.com/the-videos-with-no-sound/Google Scholar

  • Myers, G. (2015). Using storytelling as a knowledge mobilization strategy (blog). https://kmbeing.com/2015/01/03/usingstorytelling-as-a-knowledge-mobilization-strategy/Google Scholar

  • New Zealand. Ministry of Business, Innovation & Employment (2015). National statement of science investment 2015-2025. Wellington, NZ: MBIE. http://www.mbie.govt.nz/info-services/science-innovation/nationalstatement-science-investmentGoogle Scholar

  • Quacquarelli Symonds (2016). QS top 50 under 50 2016-2017. http://www.topuniversities.com/university-rankings/top-50-under-50/2016Google Scholar

  • Reupert, Andrea (2017). Promoting research through video abstracts. Advances in Mental Health, 15(1), 1-3. http://dx.doi.org/10.1080/18387357.2017.1312761CrossrefGoogle Scholar

  • Rowntree, L. (2016). If a video ad plays, but nobody hears it, does it make a sound?, ExchangeWire, 27 June. https://www.exchangewire.com/blog/2016/06/27/if-a-video-ad-plays-but-nobody-hears-it-does-it-make-a-sound/Google Scholar

  • Schuttler, S. (2015). Stories for scientists, WildlifeSNPits, 11 March. https://wildlifesnpits.wordpress.com/2015/03/11/stories-for-scientists/Google Scholar

  • Spicer, S. (2014). Exploring video abstracts in science journals: An overview and case study. Journal of Librarianship and Scholarly Communication, 2(2), eP1110. http://doi.org/10.7710/2162-3309.1110CrossrefGoogle Scholar

  • Stikeleather, J. (2013). How to tell a story with data, Harvard Business Review, 24 April. https://hbr.org/2013/04/how-to-tella-story-with-data/Google Scholar

  • Stanford University Libraries (2013) Stanford Prize for Innovation in Research Libraries (SPIRL). https://library.stanford.edu/projects/stanford-prize-innovation-research-libraries-spirl/2013-prizesGoogle Scholar

  • United Kingdom. Department for Business, Innovation & Skills (2015), 2010 to 2015 Government policy: research and development. London: The Department. https://www.gov.uk/government/publications/2010-to-2015-government-policyresearch-and-developmentGoogle Scholar

  • United States. National Economic Council and Office of Science and Technology Policy (2015). A strategy for American innovation. Washington, DC: The White House. https://obamawhitehouse.archives.gov/sites/default/files/strategy_for_american_innovation_october_2015.pdfGoogle Scholar

  • University of Iowa. Office of Research & Economic Development (2011). Telling your research story. http://research.uiowa.edu/telling-your-research-storyGoogle Scholar

  • Walsberg, D. (2014). Tell a meaningful story with data. https://www.thinkwithgoogle.com/marketing-resources/data-measurement/tell-meaningful-stories-with-data/Google Scholar

  • Yin, R. K. (1984). Case study research: design and methods. Newbury Park, CA: Sage.Google Scholar

About the article

Received: 2017-02-15

Accepted: 2017-08-15

Published Online: 2017-09-02

Published in Print: 2017-08-28

Citation Information: Open Information Science, Volume 1, Issue 1, Pages 41–55, ISSN (Online) 2451-1781, DOI: https://doi.org/10.1515/opis-2017-0004.

Export Citation

© 2017. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

Comments (0)

Please log in or register to comment.
Log in