Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Open Linguistics

Editor-in-Chief: Ehrhart, Sabine

1 Issue per year


Covered by:
Elsevier - SCOPUS
Clarivate Analytics - Emerging Sources Citation Index
ERIH PLUS

Open Access
Online
ISSN
2300-9969
See all formats and pricing
More options …

Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish

Helen Kelly-Holmes
  • Corresponding author
  • University of Limerick, School of Modern Languages and Applied Linguistics, University of Limerick, Limerick, Ireland
  • Email
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ David Atkinson
  • University of Limerick, School of Modern Languages and Applied Linguistics, University of Limerick, Limerick, Ireland
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2017-09-02 | DOI: https://doi.org/10.1515/opli-2017-0012

Abstract

The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.

Keywords : Minority languages; media policy; Irish language; revitalization; social media

References

  • Armstrong, Timothy C. 2012. Establishing new norms of language use: the circulation of linguistic ideology in three new Irishlanguage communities. Language Policy 11. 145-168.CrossrefGoogle Scholar

  • Atkinson, David, Helen Kelly-Holmes. 2011. Codeswitching, identity and ownership in Irish radio comedy. Journal of Pragmatics 43. 251-260.CrossrefGoogle Scholar

  • Blommaert, Jan. 2010 . The Sociolinguistics of Globalization. Cambridge UK and New York: Cambridge University Press.Google Scholar

  • Blommaert, Jan. (ed.). 1999. Language Ideological Debates. Berlin and New York: de Gruyter.Google Scholar

  • Bolter, Jay D., Richard Grusin. 2000. Remediation: Understanding new media. Cambridge MA: MIT Press.Google Scholar

  • Bourdieu, Pierre. 1991. Language and Symbolic Power. Oxford: Polity Press.Google Scholar

  • Caulfield, John. 2013. The Online Gaeltacht: A Social Network Analysis of Irish Language Use in Social Media. PhD Thesis. Cardiff: Cardiff University.Google Scholar

  • Central Statistics Office. 2012. This is Ireland: Highlights from Census 2011, Part 1. Dublin: Stationery Office.Google Scholar

  • Cheal, David J. 1988. The Gift Economy. New York: Routledge.Google Scholar

  • Cotter, Colleen. 1999. Raidio na Life: innovations in the use of media for language revitalization. International Journal of the Sociology of Language 140. 135-147.Google Scholar

  • Cotter, Colleen. 2001. Irish, media, and maintenance. In Hinton, Leanne, Kenneth Hale (eds.), The Green Book on Language Revitalization in Practice, 301-311. San Diego: Academic PressGoogle Scholar

  • Coupland, Nikolas. 2010. Introduction: Sociolinguistics in the Global Era. In Coupland, Nikolas (ed.), The Handbook of Language and Globalization, 1-27. New York and Oxford: Wiley-Blackwell.Google Scholar

  • Coupland, Nikolas. 2012. Bilingualism on Display: The Framing of Welsh and English in Welsh Public Space. Language in Society 41. 1-27.CrossrefGoogle Scholar

  • Cunliffe, Daniel, Delyth Morris, Cynog Prys. 2013. Young Bilinguals’ Language Behaviour in Social Networking Sites: The Use of Welsh on Facebook. Journal of Computer-Mediated Communication 18. 339-361.Google Scholar

  • Cunliffe, Daniel, Delyth Morris, Cynog Prys. 2013. Social networks and minority languages speakers: the use of social networking sites among young people. Sociolinguistic Studies 6(1). 1-20.Google Scholar

  • Delap, Brendan. 2008. Irish and the media. In Nic Phaidin, Caoilfhionn, Sean O Cearnaigh (eds.), A New View of the Irish Language, 152-163. Dublin: Cois Life.Google Scholar

  • Dorian, Nancy. 1981. Surviving the broadcast media in small language communities. Educational Media International 28. 134-7.Google Scholar

  • Duchene, Alexandre, Monica Heller (eds.). 2007. Discourses of Endangerment: Interest and Ideology in the Defense of Languages. London and New York: Bloomsbury Academic.Google Scholar

  • Eastman, Carol M., Roberta F. Stein. 1993. Language Display: Authenticating Claims to Social Identity. Journal of Multilingual and Multicultural Development 14(3). 187-202.CrossrefGoogle Scholar

  • Edwards, John. 2010. Minority Languages and Group Identity: Cases and Categories. Amsterdam and New York: John Benjamins.Google Scholar

  • Fairclough, Norman. 2001. Language and power. Second edition. London: Longman.Google Scholar

  • Fishman, Joshua A. (ed.). 2000. Can Threatened Languages Be Saved? Reversing Language Shift, Revisited: A 21st Century Perspective. Clevedon: Multilingual Matters.Google Scholar

  • Fleming, Aisling, Robert Debski. 2007. The use of Irish in networked communications: a study of schoolchildren in different language settings. Journal of Multilingual and Multicultural Development 28(2). 85-101.CrossrefGoogle Scholar

  • Friedman, Thomas. 2006. The world is flat. The globalized world in the twenty-first century. London and New York: Penguin.Google Scholar

  • Garcia, Ofelia, Li Wei. 2014. Translanguaging: Language, bilingualism and Education. Basingstoke and New York: Palgrave Macmillian.Google Scholar

  • Herring, Susan. 2004. Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior. In Barab, Sasha A., Robert Kling, James H. Gray (eds.), Designing for Virtual Communities in the Service of Learning, 338-376. Cambridge and New York: Cambridge University Press.Google Scholar

  • Hornberger, Nancy H., Teresa L. McCarty. 2012. Globalization from the bottom up: Indigenous language planning and policy across time, space and place. International Multilingual Research Journal 6(1). 1-7.Google Scholar

  • Jacquemet, Marco. 2005. Transidiomatic practices: Language and power in the age of globalisation. Language and Communication 25(3). 257-278.CrossrefGoogle Scholar

  • Jones, Susan. 2007. Land of ‘My 9’: Welsh-English Bilingual Girls Creating Spaces to Explore Identity. Changing English 14(1). 39-50.Google Scholar

  • Kelly-Holmes, Helen. 2011. Sex, lies and thematising Irish: New media, old discourses? Journal of Language and Politics 10(4). 511-534.CrossrefGoogle Scholar

  • Kelly-Holmes, Helen. 2010. Rethinking the macro-micro relationship: some insights from the marketing domain. International Journal of the Sociology of Language 202. 25-40.Google Scholar

  • Lenihan, Aoife. 2013. The Interaction of Language Policy, Minority Languages and New Media:A Study of the Facebook Translations Application. PhD Thesis. Limerick: University of Limerick. Available: http://ulir.ul.ie/handle/10344/3590?show=fullGoogle Scholar

  • Lenihan, Aoife. 2011. ‘Join Our Community of Translators’: Language Ideologies and Facebook. In Thurlow, Crispin, Kristine Mroczek (eds.), Digital Discourse: Language in the New Media, 48-64. New York and Oxford: Oxford University Press.Google Scholar

  • Lenoach, Ciaran, Conchur O Giollagain, Brian O Curnain (eag.). 2012. An Chonair Chaoch: An Mionteangachas sa Dátheangachas. Indreabhan: Leabhar Breac.Google Scholar

  • Mac Giolla Chriost, Diarmait. 2005 . The Irish language in Ireland: from Goídel to globalisation. London and New York: Routledge.Google Scholar

  • Moal, Sefan. 2000. Broadcast Media in Breton: Dawn at Last? Current Issues in Language and Society 7(2). 117-134.Google Scholar

  • Makoni, Sinfree, Alastair Pennycook. 2007. Disinventing and reconstituting languages. In Makoni, Sinfree, Alastair Pennycook (eds.), Disinventing and Reconstituting Languages, 1-41. Clevedon: Multilingual Matters.Google Scholar

  • Moriarty, Mairead. 2011. Minority languages and performative genres: The case of Irish language stand-up comedy. Journal of Multilingual and Multicultural Development 32(6). 547-559.CrossrefGoogle Scholar

  • Moriarty, Mairead. 2009. Normalising language through television: The case of the Irish television channel TG4. Journal of Multicultural Discourses 4(2). 137-149.Google Scholar

  • Moriarty, Mairead, Pietikainen, Sari. 2011. Micro-level language-planning and grass-root initiatives: a case study of Irish language comedy and Inari Sami rap. Current Issues in Language Planning 12(3). 363-379.Google Scholar

  • Moring, Tom. 2007. Functional completeness in minority language media. In Cormack, Mike, Niamh Hourigan (eds.), Minority language media: Concepts, critiques and case studies, 17-34. Clevedon: Multilingual Matters.Google Scholar

  • Muhlhausler, Peter. 2000. Language planning and language ecology. Current Issues in Language Planning 1(3). 306-367.Google Scholar

  • Muhlhausler Peter. 1996. Linguistic Ecology: Language Change and Linguistic Imperialism in the Pacific Region. London: Routledge.Google Scholar

  • Mufwene, Salikoko S. 2004. Language Birth and Death. Annual Review of Anthropology 33. 201-222.CrossrefGoogle Scholar

  • Ni Ghearain, Helena. 2011. The problematic relationship between institutionalised Irish terminology development and the Gaeltacht speech community: Dynamics of acceptance and estrangement. Language Policy 10(4). 305-324.CrossrefGoogle Scholar

  • Nic Phaidin, Caoilfhionn, Sean O Cearnaigh (eds.). 2008. A New View of the Irish Language. Dublin: Cois Life.Google Scholar

  • O Conchubhair, Breandain. 2008. The global diaspora and the ‘new’ Irish language . In Nic Phaidin, O Cearnaigh (eds.), 224-248.Google Scholar

  • O’Connell, Eithne, John Walsh, Gearoid Denvir.(eag./eds.). 2008. TG4@10:Deich mBliana de TG4/Ten Years of TG4. Indreabhan: Clo Iar-Chonnachta.Google Scholar

  • O Giollagain, Conchur, Seosamh Mac Donnacha, Fiona Ni Chualain, Aoife Ni Sheaghdha, Mary O’Brien. 2007. A comprehensive linguistic study of the use of Irish in the Gaeltacht: Principle findings and recommendations. Dublin: Department of Community, Rural and Gaeltacht Affairs.Google Scholar

  • O Laoire, Muiris. 1995. An historical perspective on the revival of Irish outside the Gaeltacht, 1880-1930, with reference to the revitalization of Hebrew. Current Issues in Language and Society 2(3). 223-235.Google Scholar

  • O Laoire, Muiris. 2008. The language situation in Ireland: An update. In Kaplan, Robert, Richard Baldauf (eds.), Language planning and policy in Europe 3: The Baltic States, Ireland and Italy, 193-261. Clevedon: Multilingual Matters.Google Scholar

  • O Riagain, Padraig. 1997. Language Policy and Social Reproduction: Ireland 1893-1993, Oxford, Oxford University Press.Google Scholar

  • O’Rourke, Bernadette. 2011. Galician and Irish in the European context: Attitudes towards weak and strong minority languages. Bastingstoke: Palgrave Macmillan.Google Scholar

  • O’Rourke, Bernadette, Fernando Ramallo. 2013. Competing ideologies of linguistic authority amongst new speakers in contemporary Galicia. Language in Society 42(3). 287-305.CrossrefGoogle Scholar

  • O’Rourke, Bernadette, John Walsh 2015. New speakers of Irish: shifting boundaries across time and space. International Journal of the Sociology of Language 231. 63-83.Google Scholar

  • Pennycook, Alastair. 2010. Language as a local practice. New York and London: Routledge.Google Scholar

  • Pennycook, Alastair. 2004. Language policy and the ecological turn. Language Policy. 213-239.CrossrefGoogle Scholar

  • Pietikainen, Sari. 2008. Sami in media: questions of language vitality and cultural hybridisation. Journal of Multicultural Discourses 3(1). 22-35.Google Scholar

  • Pietikainen, Sari, Helen Kelly-Holmes. 2011. Gifting, service and performance: three eras in minority language media policy and practice. International Journal of Applied Linguistics 21(1). 51-70.CrossrefGoogle Scholar

  • Piller, Ingrid. 2001. Identity constructions in multilingual advertising. Language in Society 30, pp. 153-86.CrossrefGoogle Scholar

  • Pujolar, Joan, Maite Puigdevall. 2015. Linguistic ‘mudes’: How to become a new speaker in Catalonia. International Journal of the Sociology of Language 231. 167-187.Google Scholar

  • Rampton, Ben. 2006. Language in Late Modernity: Interaction in an Urban School. Cambridge: Cambridge University Press.Google Scholar

  • Wei, Li. 2011. Moment Analysis and translanguaging space: Discursive construction of identities by multilingual Chinese youth in Britain. Journal of Pragmatics, 43 (5). 1222-1235.CrossrefGoogle Scholar

  • Ricento, Thomas. 2000. Historical and theoretical perspectives in language policy and planning. In Ricento, Thomas (ed.), Ideology, politics and language policies: Focus on English, 9-24. Amsterdam: John Benjamins.Google Scholar

  • Shohamy, Elana. 2009. Language policy as experiences. Language Problems and Language Planning 33(2). 185-189.Google Scholar

  • Shohamy, Elana. 2006. Language Policy: Hidden Agendas and New Approaches. London and New York: Routledge.Google Scholar

  • Urban, Greg. 2001. Metaculture: How Culture Moves through the World. Minneapolis: University of Minnesota Press.Google Scholar

  • Walsh, John. 2012. Language policy and language governance: a case-study of Irish language legislation. Language Policy 11(4). 323-341.CrossrefGoogle Scholar

  • Walsh, John. 2011. Contests and Contexts: The Irish Language and Ireland’s Socio-Economic Development. Bern: Peter Lang.Google Scholar

  • Walsh, John, Wilson McLeod. 2008. An overcoat wrapped around an invisible man? Language legislation and language revitalisation in Ireland and Scotland. Language Policy 7. 21-46.Google Scholar

  • Watson, Iarfhlaith. 2007. Recent and current trends in Irish language broadcasting. In Horgan, John Barbara O’Connor, Helena Sheehan (eds.), Mapping Irish Media: Critical Explorations, 19-62. Dublin: University College Dublin Press.Google Scholar

  • Watson, Iarfhlaith. 2003. Broadcasting in Irish: Minority Language Radio, Television and Identity. Dublin: Four Courts Press.Google Scholar

  • Websites and forums cited in extractsGoogle Scholar

  • @sean.nolan. 2012. TV Review: Bernard Dunne’s Brod Club, Dead Money and The Tube. joe.ie. Available: http://www.joe.ie/entertainment/television/tv-review-bernard-dunnes-brod-club-dead-money-and-the-tube/Google Scholar

  • Brod Club Website: www.rte.ie/brodclubGoogle Scholar

  • Brod Club Facebook Site: https://www.facebook.com/#!/rtebrodclubGoogle Scholar

  • Dunne, Bernard. 2012. Get back on the capall - we should be proud to use the Irish language. thejournal.ie, 6 April 2012. Available: http://www.thejournal.ie/readme/column-get-back-on-the-capall-be-proud-to-use-the-irish-language/Google Scholar

  • Fusty. 2012. Bernard Dunne’s Brod Club: sea or nil? http://www.peoplesrepublicofcork.com/forums/showthread.php?t=206358Google Scholar

  • O Liathain, Concubhar. 2012. Irish is spreading like a sexually transmitted disease. Independent.ie, 1st December 2012. Available: http://www.independent.ie/opinion/analysis/concubhar-o-liathain-irish-is-spreading-like-a-sexually-transmitted-disease-26830826.html Google Scholar

  • thejournal.ie. 2012. Poll: Do you speak Irish on a regular basis? thejournal.ie, 7th April 2012. Available: http://www.thejournal.ie/poll-do-you-speak-irish-on-a-regular-basis-410069-Apr2012/Google Scholar

About the article

Received: 2016-11-04

Accepted: 2017-07-19

Published Online: 2017-09-02

Published in Print: 2017-08-28


Citation Information: Open Linguistics, Volume 3, Issue 1, Pages 236–250, ISSN (Online) 2300-9969, DOI: https://doi.org/10.1515/opli-2017-0012.

Export Citation

© 2017. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

Comments (0)

Please log in or register to comment.
Log in