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Journal of Management, Informatics and Human Resources

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Volume 43, Issue 2


Educational Institution's Image: A Case Study

Miha Marič
  • Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Jasmina Pavlin
  • Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Marko Ferjan
  • Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2010-04-13 | DOI: https://doi.org/10.2478/v10051-010-0007-0

Educational Institution's Image: A Case Study

This article presents our findings about the factors influencing educational institution's image. Based on the literature review we composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on our research results we found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. Our basic recommendation is to build on these factors starting with the most important ones first.

Keywords: education; image; University of Maribor; Faculty of Organizational Sciences; Slovenia

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About the article

Published Online: 2010-04-13

Published in Print: 2010-03-01

Citation Information: Organizacija, Volume 43, Issue 2, Pages 58–65, ISSN (Online) 1581-1832, ISSN (Print) 1318-5454, DOI: https://doi.org/10.2478/v10051-010-0007-0.

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