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Structure, conduct and performance paradigm in assessing travel agency performances

Gabriela Cecilia Stănciulescu / Elisabeta Ilona Molnar
Published Online: 2017-08-26 | DOI: https://doi.org/10.1515/picbe-2017-0085


The purpose of this paper is to present and exemplify traditional and neoclassical approaches to market structure and tourism firm performance analysis. The paper tackles some of the industrial economic thinking trends which were meant to fill the gaps left by the traditional approaches. Two approaches stand out from among the industrial economic trends: SCP paradigm and game theory. The results show that the strategy tourism operators prefer is to practise high prices; however there is no certainty that the competitors would adhere to such an idea at the beginning or during the season.

Keywords: SCP paradigm; tourism firm; game theory


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About the article

Published Online: 2017-08-26

Published in Print: 2017-07-01

Citation Information: Proceedings of the International Conference on Business Excellence, Volume 11, Issue 1, Pages 802–809, ISSN (Online) 2558-9652, DOI: https://doi.org/10.1515/picbe-2017-0085.

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© 2017 Gabriela Cecilia Stănciulescu et al., published by De Gruyter Open. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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