Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Quaestiones Geographicae

The Journal of Adam Mickiewicz University

4 Issues per year


CiteScore 2016: 0.43

SCImago Journal Rank (SJR) 2016: 0.258
Source Normalized Impact per Paper (SNIP) 2016: 0.359

Open Access
Online
ISSN
2081-6383
See all formats and pricing
More options …

Rethinking the Connection Between Creative Clusters and City Branding: the Cultural Axis of Piraeus Street in Athens

Nicholas Karachalis / Alex Deffner
Published Online: 2013-01-16 | DOI: https://doi.org/10.2478/v10117-012-0038-0

Abstract

As culture and the arts gain importance within the agendas of cities, the operation of urban creative clusters is manifested as an effective planning tool for rundown neighbourhoods. Artists and cultural businesses (galleries, theatres, design offices, fashion designers, etc.) form a unique and distinctive sector among other sectors of the economy; their effect on the development and image of a particular neighbourhood can be very important. As part of wider urban processes, city marketing and city branding techniques are often used in order to promote the change in these neighbourhoods and, ideally, prevent negative social effects. The main goal of this paper is to present the experience and implications of the - mostly accidental - formation of a creative cluster in Athens (in the areas surrounding the Athenian part of Piraeus Street) and to critically evaluate the potential role of branding, drawing on the experience of similar efforts in other European cities.

Keywords: cultural industries; creative clusters; Athens; Piraeus Street; city marketing and branding

  • Ashworth G.J., 2010. Personality association as an instrument of place branding: Possibilities and pitfalls. In: Ashworth G.J & Kavaratzis M.(eds), Towards effective place brand management: Branding European cities and regions. Edward Elgar Publishing, Cheltenham, 285-303.Google Scholar

  • Bagwell S., 2008. Creative clusters and city growth. Creative Industries Journal, 1: 31-46.Google Scholar

  • Bataglia A. & Tremblay D., 2011. El Raval and Mile End: A comparative study of two cultural quarters in Barcelona and Montreal. Between urban regeneration and creative clusters.Research note no 2011-1A, Canada Research Chair on the Socio-Organizational Challenges of the Knowledge Economy, University of Quebec, Quebec.Google Scholar

  • Beriatos E. & Gospodini A., 2004. Glocalizing urban landscapes - Athens and the 2004 Olympics. Cities, 21 (3): 187-202.Google Scholar

  • Braun E., 2011. Putting city branding into practice. Journal of Brand Management, 19 (4): 257-267.Google Scholar

  • Camagni R., 1991. Introduction: from the local ‘milieu’ to innovation through cooperation networks. In: Camagni R. (ed.), Innovation networks: Spatial perspectives. Belhaven Press, London, 1-9.Google Scholar

  • Cameron S. & Coaff ee J., 2005. Art, gentrification and regeneration - from artist as pioneer to public arts. European Journal of Housing Policy, 5 (1): 39-58.Google Scholar

  • Chapain C. & Comunian R., 2010. Enabling and inhibiting the creative economy: The role of the local and regional dimensions in England. Regional Studies, 44 (6): 717-734.CrossrefGoogle Scholar

  • Comunian R., 2011. Rethinking the creative city: The role of complexity, networks and interactions in the urban creative economy. Urban Studies, 48 (6): 1157-1179.CrossrefGoogle Scholar

  • Cooke P., 2008. Culture, clusters, districts and quarters: Some reflections on the scale question. In: Cooke P. & Lazzeretti L. (eds), Creative cities, cultural clusters and local economic development. Edward Elgar, Cheltenham: 25-47.Google Scholar

  • Dean C., Donnellan C. & Pratt A.C., 2010 Tate Modern: Pushing the limits of regeneration. City, Culture and Society, 1 (2): 79-87.Google Scholar

  • Deff ner A., Metaxas T., 2008. Is city marketing opposed to urban planning? The elaboration of a pilot city marketing plan for the case of Nea Ionia, Magnesia, Greece. In: Psycharis Y. & Skayannis P. (eds), Τhe contexts, dynamics and planning of urban development. University of Thessaly Publications, Volos: 129-160.Google Scholar

  • Degen M., 2008. Sensing cities: Regenerating public life in Barcelona and Manchester. Routledge, London.Google Scholar

  • Degen M., 2010. Consuming urban rhythms: Let’s ravalejar. In: Edensor T. (ed.), Geographies of rhythm. Ashgate, Aldershot: 21-32.Google Scholar

  • Ebert R. & Kunzmann K., 2007. Kulturwirtschaft, kreative Räume und Stadtentwicklung in Berlin. DISP, 171 (4): 64-79.Google Scholar

  • Evans G., 2009. From cultural quarters to creative clusters: Creative spaces in the new city economy. In: Legner M. & Ponzini D. (eds), The sustainability and development of cultural quarters: International perspectives. Institute of Urban History, Stockholm: 32-59.Google Scholar

  • Florida R., 2002. The rise of the Creative Class: And how it’s transforming work, leisure, community and everyday life. Basic Books, New York.Google Scholar

  • Ginati E., 2011. The role of cultural quarters in urban regeneration: Gazi. Unpublished master’s thesis, Panteion University, Athens.Google Scholar

  • Goni K. & Deff ner A., 2011. The transformation of former industrial areas into cultural and leisure quarters: The case of Gazi in Athens. Paper at the Hellenic ERSA Conference Regional Development and Economic Crisis, Panteion University, Athens, CD-ROM (in Greek).Google Scholar

  • Gospodini A., 2006. Portraying, classifying and understanding the emerging landscapes in the post-industrial city. Cities, 23 (5): 311-331.Google Scholar

  • Gospodini A., 2009. Post-industrial trajectories of Mediterranean European cities: The case of post-Olympics Athens. Urban Studies, 46 (5-6): 1157-1186.CrossrefGoogle Scholar

  • Harris A.J., 2011. Branding Hoxton: Cultural landscapes of postindustrial London. In: Pike A. (ed.), Brands and branding geographies. Edward Elgar, London: 187-199.Google Scholar

  • Heebels B. & Van Aalst I., 2010. Creative clusters in Berlin: Entrepreneurship and the quality of place in Prenzlauer Berg and Kreuzberg. Geografiska Annaler, Human Geography Series, 92 (4): 347-363.Google Scholar

  • Hesmondhalgh D. & Pratt A.C., 2005. Cultural industries and cultural policy. International Journal of Cultural Policy, 11 (1): 1-13.Google Scholar

  • Iveson K., 2010. Graffiti , street art and the city: Introduction. City, 14 (1-2): 25-32.Google Scholar

  • Karachalis N., 2007. Culture and local development: The role of cultural quarters and tourist areas in the contemporary city. PhD thesis, Panteion University of Athens, Athens (in Greek).Google Scholar

  • Karachalis N., 2011. The regeneration of inner city neighbourhoods and the role of cultural industries: The case of Psiri in Athens. In: Cremaschi Μ., Eckhard F., (eds), Changing places, urbanity, citizenship, and ideology in the new European neighbourhoods. Techne Press, Amsterdam, 142-159.Google Scholar

  • Kavaratzis M. & Ashworth G.J., 2005. City branding: An effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie, 96 (5): 506-514.CrossrefGoogle Scholar

  • Koekebakker O., 2003. The Westergasfabriek Cultural Park, the transformation of a former industrial area. NAI Publishers, Rotterdam.Google Scholar

  • Kotler P., Asplund C., Rein I. & Haider H.D., 1999. Marketing places Europe: Attracting investments, industries and visitors to European cities, communities, regions and nations. Financial Times Prentice Hall, Harlow.Google Scholar

  • Landry C., 2000. The creative city: A toolkit for urban innovators. Earthscan Publishers, London.Google Scholar

  • Lloyd R., 2004. The neighborhood in cultural production: Material and symbolic resources in the new bohemia. City and Community, 3(4): 343-372.Google Scholar

  • Loukogeorgaki Α., Patelida M., Somarakis G & Tziaferi E., 2010. Cultural profile and marketing: The case of Gazi, Metaxourgheio and Psiri in Athens. Paper, Undergraduate Programme in the Department of Planning and Regional Development, University of Thessaly, Volos (in Greek).Google Scholar

  • Malouta, T., 2007. Segregation, social polarisation and inequality in Athens during the 1990s: Theoretical expectations and contextual difference. International Journal of Urban and Regional Research, 31 (4): 733-758.Google Scholar

  • Maragou D., 2012. Strategies for the re-use of postindustrial buildings for cultural purposes: The Technopolis of the municipality of Athens. Unpublished master’s thesis, Hellenic Open University, Patras (in Greek).Google Scholar

  • Markusen A., Gadwa A., 2010. Arts and culture in urban or regional planning: A review and research agenda. Journal of Planning Education and Research, 29 (3): 379-391.CrossrefGoogle Scholar

  • Martí-Costa M. & Miquel M.P., 2012. The knowledge city against urban creativity? Artists’ workshops and urban regeneration in Barcelona. European Urban and Regional Studies, 1: 92-108.CrossrefGoogle Scholar

  • Mavratzas V., 2008. Culture and leisure cluster in the postindustrial city: The case of Metaxourghio in Athens. WIT Transactions on Ecology and the Environment, 117: 235-244.Google Scholar

  • McCarthy J., 2006. Regeneration of cultural quarters: Public art for place image or place identity? Journal of Urban Design, 11 (2): 243-262.Google Scholar

  • Miles M., 2004. Drawn and quartered: El Raval and the Hausmannization of Barcelona. In: Bell D. & Jayne M. (eds), City of quarters: Urban villages in the contemporary city. Ashgate, London, 37-55.Google Scholar

  • Mommaas H., 2002. City branding: The necessity of sociocultural goals. In: Florian B., Mommaas H., Speaks M., Synghel Van K. & Vermeulen M. (eds), City branding, image building and building images. NAI Publishers, Rotterdam, 32-47.Google Scholar

  • Mommaas H., 2004. Cultural clusters and the post-industrial city: Towards the remapping of urban cultural policy. Urban Studies, 41 (3): 507-532.CrossrefGoogle Scholar

  • Montgomery J., 2004. Cultural quarters as mechanisms for urban regeneration. Part 2: A review of four cultural quarters in the UK, Ireland and Australia. Planning, Practice & Research, 19 (1): 3-31.Google Scholar

  • O’Connor J., 2009. Creative industries: A new direction? International Journal of Cultural Policy, 15 (4): 387-402.Google Scholar

  • Porter M.E., 1998. Clusters and the new economics of competition. Harvard Business Review, 76: 77-91. Pratt A.C., 2004. Creative clusters: Towards the governance of the creative industries production system? Media International Australia, 112: 50-66.Google Scholar

  • Pratt A.C., 2004. Creative clusters: Towards the governance of the creative industries production system? Media International Australia, 112: 50-66.Google Scholar

  • Rains S., 1999. Touring Temple Bar: Cultural tourism in Dublin’s cultural quarter. International Journal of Cultural Policy, 6 (1): 1-16.Google Scholar

  • Rigopoulos D., 2012. The crisis kills the historic meeting points of Athens. Kathimerini, 9 March 2012 (in Greek).Google Scholar

  • Roodhouse S., 2006. Cultural quarters, principles and practices. Intellect, London.Google Scholar

  • Santagata W., 2002. Cultural districts, property rights and sustainable economic growth. International Journal of Urban and Regional Research, 26 (1): 9-23.CrossrefGoogle Scholar

  • Scott A.J., 2000. The cultural economy of cities: Essays on the geography of image-producing industries. Sage, London.Google Scholar

  • Shaw Κ., 2005. The place of alternative culture and the politics of its protection in Berlin, Amsterdam and Melbourne. Planning, Theory and Practice, 6 (2): 149-169.Google Scholar

  • Smit A., 2011. The influence of district visual quality on decisions of creative entrepreneurs. Journal of American Planning Association, 77 (2): 164-184.Google Scholar

  • Sneed S., Runyan R., Swinney J. & Lim H.J., 2011. Brand, business mix, sense-of-place: Do they matter downtown? Journal of Place Management and Development, 4 (2): 121-134.Google Scholar

  • Souliotis N., 2012. Cultural economy, sovereign debt crisis and the importance of local contexts: The case of Athens. Cities (in press).Google Scholar

  • Teegan N, 2010. Are creative classes designed to work with no fixed abode? Occupy Paper 5: 34-38, downloaded from www.occupyspace.com [accessed 30 June 2012].Google Scholar

  • Urry J., 1990/2002. The tourist gaze: Leisure and travel in contemporary societies. Sage, London.Google Scholar

  • Zheng J., 2011. Creative industry clusters and the ‘entrepreneurial city’ of Shanghai. Urban Studies, 48 (16): 3561-3582.CrossrefGoogle Scholar

  • Google Scholar

About the article

Published Online: 2013-01-16

Published in Print: 2012-12-01


Citation Information: Quaestiones Geographicae, ISSN (Online) , ISSN (Print) 0137-477X, DOI: https://doi.org/10.2478/v10117-012-0038-0.

Export Citation

This content is open access.

Comments (0)

Please log in or register to comment.
Log in