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Review of Network Economics

Editor-in-Chief: Grzybowski, Lukasz

Ed. by Briglauer, Wolfgang / Goetz, Georg / Pereira, Pedro

4 Issues per year


IMPACT FACTOR 2016: 0.500
5-year IMPACT FACTOR: 0.595

CiteScore 2016: 0.83

SCImago Journal Rank (SJR) 2015: 0.371
Source Normalized Impact per Paper (SNIP) 2015: 0.719

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1446-9022
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Volume 6, Issue 2

Issues

Merchant or Two-Sided Platform?

Andrei Hagiu
Published Online: 2007-06-01 | DOI: https://doi.org/10.2202/1446-9022.1113

This paper provides a first pass at comparing two polar strategies for market intermediation: "merchant" mode – buying from sellers and reselling to buyers - and "two-sided platform" mode – enabling affiliated sellers to sell directly to affiliated buyers. The merchant mode is more profitable when the chicken-and-egg problem for the two-sided platform is more severe and when the degree of complementarity among sellers' products is higher. The platform mode is preferred when seller investment incentives are important or when there is asymmetric information regarding seller product quality. We discuss these tradeoffs in the context of several prominent digital intermediaries.

About the article

Published Online: 2007-06-01


Citation Information: Review of Network Economics, ISSN (Online) 1446-9022, ISSN (Print) 2194-5993, DOI: https://doi.org/10.2202/1446-9022.1113.

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©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston. Copyright Clearance Center

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