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Review of Marketing Science

Ed. by Rao, Ram C.

SCImago Journal Rank (SJR) 2015: 0.103

    99,00 € / $149.00 / £75.00*

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    Aims and Scope

    The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and a one-stop review of important marketing research across the field, past and present.

    Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer-review process, this makes for quick dissemination.

    In addition, ROMS is a one-stop reference destination: it reviews and analyzes the best marketing research available, from past years’ seminal articles to this year’s best new publications in marketing science.

    O’Dell Papers: In collaboration with the American Marketing Association (AMA), ROMS features each year’s O’Dell Award winner (a paper published five years earlier that made the most significant contribution to marketing science). ROMS publishes invited responses to the O’Dell paper that comment on the state of research in the field today.

    Conference Papers: ROMS sponsors a special session at each year’s Marketing Science conference, and publishes the papers shortly thereafter.

    Review Papers: In its role as a one-stop review of the best in marketing science, ROMS offers integrative review papers of recent marketing research published throughout the field.

    ROMS recognizes the interdisciplinary nature of marketing and so seeks to publish articles with managerial, quantitative and behavioral orientations. The common theme among ROMS articles is the relationship of research to marketing management issues. ROMS emphasizes substantive results that stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that report early results that will be further developed but over a longer time horizon, and papers that offer a broad overview and survey of topics that are currently interesting to many researchers. As such, both established scholars and young researchers will find a receptive outlet for their work.

    For a paper to be accepted it must report original research (exceptions being survey papers) and contain novel results that are relevant to marketing researchers and/or practitioners. It must use currently accepted research methods and approaches. It can be long or short. The contribution can be major or relatively modest. We can accommodate this wide spectrum of papers because we publish electronically — that is our strength.


    Type of Publication:

    Publication History
    One issue/year, updated continuously
    Content available since 2003 (Volume 1, Issue 1)
    ISSN: 1546-5616

    What scholars are saying about Review of Marketing Science

    Review of Marketing Science is among the relatively young academic journals in business that, from its inception, has attracted high caliber work from well-regarded marketing scholars.

    Darryl Banks, Professor of Marketing, North Carolina Central University

    Submission of Manuscripts

    Instructions for Authors


    This document provides authors with details on policy, copyediting, formatting, and layout requirements pertaining to final manuscript submission to this journal. All manuscripts must have correct formatting to be considered for publication. 

    The manuscript submission and review process is handled through ScholarOne Manuscripts. All manuscripts should be submitted to http://mc.manuscriptcentral.com/dgroms.


    Unpublished material: Submission of a manuscript implies that the work described is not copyrighted, published or submitted elsewhere, except in abstract form. The corresponding author should ensure that all authors approve the manuscript before its submission.

    Copyright: Manuscripts are accepted on condition of transfer of copyright (for U.S. government employees: to the extent transferable) to Review of Marketing Science. Once the manuscript is accepted, it may not be published elsewhere without the consent of the copyright holders.


    The ScholarOne system has been designed to improve the scholarly publication process for authors. Among the many improvements we offer over traditional journals, the most significant is that we have dramatically shortened the period between the initial submission and the final publication of a peer-reviewed article. Much of this time savings is due to the innovative use of electronic publication. These innovations, however, require certain changes in the way authors need to prepare accepted manuscripts for electronic publication.

    De Gruyter does provide a light copyedit of manuscripts for this journal, but authors remain responsible for being their own copyeditors.


    All manuscripts must be written in clear and concise English.  If you have reasons to doubt your proficiency with respect to spelling, grammar, etc. (e.g., because English is not your native language), then you may wish to employ—at your expense—the services of a professional language editor.

    Please get in touch with the Language Editors directly to discuss details. 

    • Alexandra Griswold
    Areas of expertise: public policy, political science, education, economics, social sciences, humanities, ethics

    • Cyndy Brown
    Areas of expertise: political science, social sciences, humanities, ethics

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    • Patience Kramer
    Areas of expertise: Health and Medicine (CAM and drug policy and analysis), Economics and Business (with a focus on marketing) 

    • Steve Peter
    Areas of expertise: LaTeX, Linguistics, economics, mathematics 

    • Manuscripts should be submitted as Word, docx, rtf, or LaTex files
    • If your manuscript contains special characters, equations, etc. please make sure to also supply a PDF version as a reference file. This will be used to ensure any formatting issues introduced during the submission process can be corrected accurately.
    • Write your article in English
    • Use the following document structure:
    1. Introduction (titling this section is optional)
    2. Subsequent sections which include tables, references to figures and figure captions.
    3. Appendices (if any).
    4. Explanation of symbols mentioned in the text.
    5. References - Include a proper bibliography following the guidelines in the References section below.
    6.  Please supply figures in separate files, not embedded in the text. Please see the “Tables, Figures, and Graphs” section below for more detailed instructions regarding figure submission.


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    For authors working with LaTeX files, please see the related files and documentation at http://www.degruyter.com/staticfiles/pdfs/DeGruyter_LaTeX_template_package.zip, including a template for author use and instructions for working with the files.


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    • Set the font color to black for the majority of the text. De Gruyter encourages authors to take advantage of the ability to use color in the production of figures, maps, images, and graphs. However, you need to appreciate that this will cause some of your readers problems when they print the document on a black and white printer. For this reason, you are advised to avoid the use of colors in situations where their translation to black and white would render the material illegible or incomprehensible.


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    The use of abbreviations and acronyms is permitted provided they are defined the first time they are used.


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    • Footnotes must appear at the bottom of the page on which they are referenced rather than at the end of the paper.
    • Excessively long footnotes are better handled in an appendix.


    General requirements: All illustrations must be of reproduction-ready quality and in EPS, TIF, or JPG format. They will be reduced in size to fit, whenever possible, the width of a single column. Lettering of all figures within the article should be uniform in style (preferably a sans serif typeface like Helvetica) and of sufficient size (ca. 8 pt.).Uppercase letters A, B, C, etc. should be used to identify parts of multi-part figures. Cite all figures in the text in numerical order. Indicate the approximate placement of each figure. Do not embed figures within the text body of the manuscript; submit figures in separate files. Only figures (graphs, line drawings, photographs, etc) should be labeled as ‘figures’, not tables or equations.                        
    Halftone figures (grayscale and color) should have a minimum resolution of 300 dpi and be of good contrast. Authors are welcome to submit color illustrations. We are pleased to offer both Print and Online publication of color figures free of charge.the services of a professional language editor.
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    • Please do not embed figures in the text. Instead, they should be referenced in the text and submitted in separate files.
    • Number tables consecutively using Arabic numerals. Tables should appear in the document near where they are referenced in the text. Provide a short descriptive title, column headings, and (if necessary) footnotes to make each table self-explanatory. Refer to tables in the text as Table 1, 2, etc. Use Table 1, etc. in the table legends.
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    Please use the Chicago Manual of Style author-date system for parenthetical citation in the text and the related reference list entry. For more specific details please visit: http://www.chicagomanualofstyle.org/tools_citationguide.html and click on the Author-Date tab.

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    Abstracting & Indexing

    Review of Marketing Science is covered by the following services:

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    Editorial Information


    Ram C. Rao, The University of Texas at Dallas, USA

    Advisory Board

    Frank Bass, The University of Texas at Dallas, USA
    Wagner Kamakura, Duke University, USA
    Rajiv Lal, Harvard Business School, USA
    Richard Staelin, Duke University, USA
    Jan-Benedict E. M. Steenkamp, Tilburg University, Netherlands

    Editorial Board

    Kusum Ailawadi, Dartmouth College
    Andrew Ainslie, UCLA
    Greg Allenby, Ohio State University
    Eric Anderson, Northwestern University
    Erin Anderson, INSEAD, France
    Barry Bayus, University of Northern Carolina
    David Bell, University of Pennsylvania
    Mark Bergen, University of Minnesota
    Peter Boatwright, Carnegie Mellon University
    Bart Bronnenberg, UCLA
    Dipankar Chakravarti, University of Colorado, Boulder
    Rabikar Chatterjee, University of Pittsburgh
    Anne Coughlan, Northwestern University
    Marnik Dekimpe, Katholieke Universiteit, Leuven
    Preyas Desai, Duke University
    Sanjay Dhar, University of Chicago
    Anirudh Dhebar, Babson College
    Shantanu Dutta, University of Southern California
    Tulin Erdem, University of California, Berkeley
    Peter Fader, University of Pennsylvania
    Fred Feinberg, University of Michigan
    Gila Fruchter, Bar-Ilan University, Israel
    Hubert Gatignon, INSEAD
    Sunil Gupta, INSEAD, France
    Sachin Gupta, Cornell University
    Ernan Haruvy, University of Texas at Dallas
    Jim Hess, University of Houston
    Teck Ho, University of California, Berkeley
    Jeffrey Inman, University of Pittsburgh
    Ganesh Iyer, University of California, Berkeley
    Barbara Kahn, University of Pennsylvania
    Aradhna Krishna, University of Michigan
    Trichy Krishnan, National University of Singapore
    Dmitri Kuksov, Washington University, St. Louis
    Nanda Kumar, The University of Texas at Dallas
    V. Kumar, University of Connecticut
    Jim Lattin, Stanford University
    Robert Leone, Ohio State University
    Puneet Manchanda, University of Chicago
    Paul Messinger, University of Alberta
    Alan Montgomery, Carnegie Mellon University
    Sridhar Moorthy, University of Toronto
    Eitan Muller, Tel Aviv University
    B.P.S. Murthi, The University of Texas at Dallas
    Kent Nakamoto, Virginia Polytechnic Institute and State University
    Paddy Padmanabhan, INSEAD, Singapore
    Philip Parker, INSEAD, France
    Mark Parry, University of Virginia
    Ashutosh Prasad, The University of Texas at Dallas
    Debu Purohit, Duke University
    Bill Putsis, University of North Carolina
    Surendra Rajiv, National University of Singapore
    Jagmohan Raju, University of Pennsylvania
    Kalyan Raman, University of Michigan, Flint
    John Roberts, University of New South Wales, Australia
    Gary Russell, University of Iowa
    Miklos Sarvary, INSEAD, France
    P.B. Seethu Seetharaman, Rice University
    Sudhi Seshadri, Indian Institute of Management, Bangalore, India
    Raj Sethuraman, Southern Methodist University
    Greg Shaffer, University of Rochester
    Duncan Simester, Massachusetts Institute of Technology
    Shuba Srinivasan, University of California, Riverside
    Joel Steckel, New York University
    Niladri Syam, University of Houston
    Demetrios Vakratsas, McGill University
    Naufel Vilcassim, London Business School
    Miguel Villas-Boas, University of California, Berkeley
    Berend Wierenga, Erasmus University Rotterdam
    John Zhang, University of Pennsylvania

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