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Review of Marketing Science

Ed. by Rao, Ram C.

1 Issue per year

CiteScore 2017: 0.14

SCImago Journal Rank (SJR) 2017: 0.141
Source Normalized Impact per Paper (SNIP) 2017: 0.449

    49,00 € / $74.00 / £40.00*

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    Your benefits
    • Best marketing research analyses
    • Interdisciplinary approach
    • Comprehensive outlook on the subject matter
    • Rapid publishing of most recent articles and book reviews in marketing science

    Aims and Scope

    The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and a one-stop review of important marketing research across the field, past and present.

    Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer-review process, this makes for quick dissemination.

    In addition, ROMS is a one-stop reference destination: it reviews and analyzes the best marketing research available, from past years’ seminal articles to this year’s best new publications in marketing science.

    O’Dell Papers: In collaboration with the American Marketing Association (AMA), ROMS features each year’s O’Dell Award winner (a paper published five years earlier that made the most significant contribution to marketing science). ROMS publishes invited responses to the O’Dell paper that comment on the state of research in the field today.

    Conference Papers: ROMS sponsors a special session at each year’s Marketing Science conference, and publishes the papers shortly thereafter.

    Review Papers: In its role as a one-stop review of the best in marketing science, ROMS offers integrative review papers of recent marketing research published throughout the field.

    ROMS recognizes the interdisciplinary nature of marketing and so seeks to publish articles with managerial, quantitative and behavioral orientations. The common theme among ROMS articles is the relationship of research to marketing management issues. ROMS emphasizes substantive results that stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that report early results that will be further developed but over a longer time horizon, and papers that offer a broad overview and survey of topics that are currently interesting to many researchers. As such, both established scholars and young researchers will find a receptive outlet for their work.

    • Marketing Science
    • Business Management
    • Marketing Management

    Article formats
    Original research papers, O’Dell Papers, conference-, and review papers

    Information on Submission Process


    Type of Publication:

    researchers and practitioners interested in marketing

    Submission of Manuscripts

    Instructions for Authors

    Online Submission of Manuscripts

    Your benefits of publishing with us

    Submission process
    • Please submit your manuscript online via our Online Submission Tool following the Manuscript Preparation Guidelines (Supplementary Information)
    • Publication for all papers accepted after peer reviewing procedure
    • In case of any problems editorial assistance will be provided

    Please note
    • Contributions submitted to this journal must be written in clear and concise English
    • For a paper to be accepted it must report original research (exceptions being survey papers) and contain novel results that are relevant to marketing researchers and/or practitioners
    • It must use currently accepted research methods and approaches
    • It can be long or short. The contribution can be major or relatively modest. We can accommodate this wide spectrum of papers because we publish electronically — that is our strength
    • Before submitting a paper please get familiar with our Publication Ethics and Malpractice Statement as well as Copyright Agreement
    • Once your article is accepted you have the option to publish it open access
    • Our repository policy allows you to distribute 30 PDF copies of your published article to colleagues (the PDF has to include the information that it is an author's copy). Please also feel free to distribute the link to the online abstract
    • If you have any general questions please visit our FAQ page for authors

    We look forward to receiving your manuscript!

    Hybrid Open Access

    For complete details on hybrid open access publishing at De Gruyter please see: https://www.degruyter.com/page/560

    Effective 1st January 2016, authors from an institution affiliated with either the Association of Dutch Universities (VSNU), the Consortium of Swiss Academic Libraries or some UK libraries participating in the Jisc Collections SMP may publish primary research and review articles open access in any of De Gruyter’s OnlineOpen journals at a discount of 90% of the APC price. For more information and to confirm whether your institution is eligible please see the following:

    The Netherlands: https://www.degruyter.com/page/1461
    The UK: https://www.degruyter.com/page/1462
    Switzerland:  https://www.degruyter.com/page/1463

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    One issue/year, updated continuously
    Content available since 2003 (Volume 1, Issue 1)
    ISSN: 1546-5616

    Abstracting & Indexing

    Review of Marketing Science is covered by the following services:

    • Baidu Scholar
    • Cabell's Directory
    • CNKI Scholar (China National Knowledge Infrastructure)
    • CNPIEC
    • Dimensions
    • EBSCO (relevant databases)
    • EBSCO Discovery Service
    • EconBiz
    • ECONIS
    • EconLit
    • ERIH PLUS (European Reference Index for the Humanities and Social Sciences)
    • Genamics JournalSeek
    • Google Scholar
    • J-Gate
    • JournalGuide
    • JournalTOCs
    • KESLI-NDSL (Korean National Discovery for Science Leaders)
    • Microsoft Academic
    • Naviga (Softweco)
    • Norwegian Register for Scientific Journals, Series and Publishers
    • Primo Central (ExLibris)
    • Publons
    • ReadCube
    • Research Papers in Economics (RePEc)
    • SCImago (SJR)
    • SCOPUS
    • Sherpa/RoMEO
    • Summon (Serials Solutions/ProQuest)
    • TDNet
    • Ulrich's Periodicals Directory/ulrichsweb
    • WanFang Data
    • WorldCat (OCLC)

    Editorial Information

    Ram C. Rao, The University of Texas at Dallas; USA

    Advisory Board
    Frank Bass, The University of Texas at Dallas; USA
    Wagner Kamakura, Duke University; USA
    Rajiv Lal, Harvard Business School; USA
    Richard Staelin, Duke University; USA
    Jan-Benedict E. M. Steenkamp, Tilburg University; Netherlands

    Editorial Board
    Kusum Ailawadi, Dartmouth College
    Andrew Ainslie, UCLA
    Greg Allenby, Ohio State University
    Eric Anderson, Northwestern University
    Erin Anderson, INSEAD, France
    Barry Bayus, University of Northern Carolina
    David Bell, University of Pennsylvania
    Mark Bergen, University of Minnesota
    Peter Boatwright, Carnegie Mellon University
    Bart Bronnenberg, UCLA
    Dipankar Chakravarti, University of Colorado, Boulder
    Rabikar Chatterjee, University of Pittsburgh
    Anne Coughlan, Northwestern University
    Marnik Dekimpe, Katholieke Universiteit, Leuven
    Preyas Desai, Duke University
    Sanjay Dhar, University of Chicago
    Anirudh Dhebar, Babson College
    Shantanu Dutta, University of Southern California
    Tulin Erdem, University of California, Berkeley
    Peter Fader, University of Pennsylvania
    Fred Feinberg, University of Michigan
    Gila Fruchter, Bar-Ilan University, Israel
    Hubert Gatignon, INSEAD
    Sunil Gupta, INSEAD, France
    Sachin Gupta, Cornell University
    Ernan Haruvy, University of Texas at Dallas
    Jim Hess, University of Houston
    Teck Ho, University of California, Berkeley
    Jeffrey Inman, University of Pittsburgh
    Ganesh Iyer, University of California, Berkeley
    Barbara Kahn, University of Pennsylvania
    Aradhna Krishna, University of Michigan
    Trichy Krishnan, National University of Singapore
    Dmitri Kuksov, Washington University, St. Louis
    Nanda Kumar, The University of Texas at Dallas
    V. Kumar, University of Connecticut
    Jim Lattin, Stanford University
    Robert Leone, Ohio State University
    Puneet Manchanda, University of Chicago
    Paul Messinger, University of Alberta
    Alan Montgomery, Carnegie Mellon University
    Sridhar Moorthy, University of Toronto
    Eitan Muller, Tel Aviv University
    B.P.S. Murthi
    , The University of Texas at Dallas
    Kent Nakamoto, Virginia Polytechnic Institute and State University
    Paddy Padmanabhan, INSEAD, Singapore
    Philip Parker, INSEAD, France
    Mark Parry, University of Virginia
    Ashutosh Prasad, The University of Texas at Dallas
    Debu Purohit, Duke University
    Bill Putsis, University of North Carolina
    Surendra Rajiv, National University of Singapore
    Jagmohan Raju, University of Pennsylvania
    Kalyan Raman, University of Michigan, Flint
    John Roberts, University of New South Wales, Australia
    Gary Russell, University of Iowa
    Miklos Sarvary, INSEAD, France
    P.B. Seethu Seetharaman, Rice University
    Sudhi Seshadri, Indian Institute of Management, Bangalore, India
    Raj Sethuraman, Southern Methodist University
    Greg Shaffer, University of Rochester
    Duncan Simester, Massachusetts Institute of Technology
    Shuba Srinivasan, University of California, Riverside
    Joel Steckel, New York University
    Niladri Syam, University of Houston
    Demetrios Vakratsas, McGill University
    Naufel Vilcassim, London Business School
    Miguel Villas-Boas, University of California, Berkeley
    Berend Wierenga, Erasmus University Rotterdam
    John Zhang, University of Pennsylvania

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