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Review of Marketing Science


CiteScore 2018: 0.12

SCImago Journal Rank (SJR) 2018: 0.114
Source Normalized Impact per Paper (SNIP) 2018: 0.070

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1546-5616
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Dynamics of Two-Sided Markets

Victoria Rayskin
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  • LIGO, Massachusetts Institute of Technology, 185 Albany street, Cambridge, MA, United States of America
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Published Online: 2016-05-11 | DOI: https://doi.org/10.1515/roms-2015-0001

Abstract

This paper considers a dynamical system, which models a two-sided market. I evaluate the volume of users from each side of the market as a function of time. I formulate and prove theorems describing the long-term behavior and tendency of the market. Even though I consider generic attachment functions, I obtain a concrete result, formulated in terms of properties of attachment functions. This result is followed by examples (defined by the most popular in economics attachment functions), which illustrate behavior of the two-sided markets. I also simulate some two-sided market scenarios, showing how adjustments of attachment functions can influence the users’ dynamics. The dynamical system’s approach to the study of two-sided market problem allows natural generalization to multi-sided market, where one can utilize the same technique and obtain similar results in higher dimensions.

Keywords: equilibrium; basin of attraction; same/cross-side network effect; two-sided market

References

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About the article

Published Online: 2016-05-11

Published in Print: 2016-06-01


Citation Information: Review of Marketing Science, Volume 14, Issue 1, Pages 1–19, ISSN (Online) 1546-5616, ISSN (Print) 2194-5985, DOI: https://doi.org/10.1515/roms-2015-0001.

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