Jump to ContentJump to Main Navigation
Show Summary Details

Studies in Business and Economics

3 Issues per year

Open Access
Online
ISSN
2344-5416
See all formats and pricing

Wholesale And Retail E-Commerce In Mauritius: Views Of Customers And Employees

Tiruvenee Sawmy
  • University of Mauritius
/ Adjnu Damar-Ladkoo
  • University of Mauritius
Published Online: 2015-09-25 | DOI: https://doi.org/10.1515/sbe-2015-0028

Abstract

The internet triggered a significant rise in e-commerce as many businesses found that the advent of online business provides unparalleled opportunities for organisations to extend their operations overseas. In Mauritius, many retail and wholesale shops have decided to embark in the online experience and are contemplating to launch e-commerce websites, more specifically electronic ordering (e-ordering), where customers can then order for their products without having to move to the outlets. The aim of this study was to provide a thorough understanding of the several benefits and problems associated with the adoption of an e-commerce website by wholesale and retail shops. The following were done: an assessment of the readiness of customers to go online and an evaluation of employees’ motivation and opinion towards the implementation of e-commerce. The study mainly revealed that majority of the respondents had never purchased online and a significant number of customers were reluctant to order online despite the various guarantees provided. Moreover, 56% of the employees were against the implementation of an e-commerce website as they related it to an increased workload or a waste of resources. Consequently, relevant recommendations catering for all stakeholders were formulated for successful implementation of an e-commerce website.

Keywords: Wholesale; retail; internet; customers; Mauritius

References

  • Abid, A., Rahim, M., And Sheepers, H., 2011. Experienced Benefits and Barriers of e Business Technology Adoption by SME suppliers.

  • Allafrica.Com, 2008. Mauritius Cyber Island Strategy, available online at: http://allafrica.com/stories/200806250953.html

  • Alter, S., 1999, “Shopping.com: When E-commerce isn’t a Bargain”, Communications of the Association for Information Systems, 22(2).

  • Arendt, L., 2008. Barriers to ICT in SMEs: how to bridge the digital divide? Journal of Systems and Information Technology, 10 (2), 93-108.

  • Boateng, R., Molla, A. And Heeks, R., 2009. E-Commerce in Developing Economies: A Review of Theoretical Frameworks and Approaches. In: K. Rouiab, O. Khalil And A.E. Hassanien, eds. Emerging Markets and E-Commerce in Developing Economies. Hershey: IGI Global, 1-56.

  • Botha, J., Bothma, C. And Geldenhuys, P., 2008. Managing E-commerce in Business. 2nd ed. South Africa: Juta & Company Ltd.

  • Chen, L., Haney, S., Pandzik, A., Spigarelli, J., Jesseman, C., 2001. Small 15 Business Internet Commerce: A Case Study. Information Resources Management Journal, 16 (3).

  • Constantinides, E., 2004, Influencing the online consumer’s behavior: the Web experience, available online at: http://www.emeraldinsight.com/doi/abs/10.1108/10662240410530835 [Crossref]

  • Data Protection Act, 2004, Data protection, available online at: https://www.icta.mu/documents/laws/dpa.pdf

  • Duan, X., 2012. Evaluating the Critical Determinants for Adopting E-Market in Australian Smalland- Medium Sized Enterprises. Management Research Review, 35 (3-4), 289-308.

  • Electronic Transactions Act, 2000, Electronic transactions, available online at: http://www.ncb.mu/English/Documents/Legislations/Electronic%20Transaction%20Act%202000/ eta.pdf

  • Hannon, J. N., 1998, “The Business of the Internet”, Cambridge USA, Course Technology ITP

  • Hanuman, V. And Stephen, M., 2009. E-Retailing: An assessment of the Mauritian Consumers’ Behaviour towards Online Shopping, available online at: http://www.wbiconpro.com/514-Vanisha.pdf

  • ICT Statistics, 2012. Internet subscriptions by type of access as at end of year, 2008 - 2012. Economic and Social Indicators, available online at: http://statsmauritius.gov.mu/.../ICT%20Statistics%20Year%202012new.pdf

  • Information And Communication Technologies Act, 2004, available online at: https://www.icta.mu/documents/laws/ictact.pdf

  • Koved, L., Nadalin, A., Nagaratnam, N., Pistoia, M., And Shrader, T., 2001. “Security Challenges for Enterprise Java in an E-business environment”, IBM Systems Journal, Armonk, 40(1), pp. 130 - 152.

  • Lawson, J., n.d. In the beginning: The history behind e-commerce, available online at: http://colderice.com/in-the-beginning-the-history-behind-ecommerce/

  • Lee, C.S., 2001. “An analytical framework for evaluating e-commerce business models and strategies.” Internet Research: Electronic Networking Applications and Policy. 11(4), 349-359.

  • Lee, D., Park, J., Ahn, J., 2000. On The Explanation of Factors Affecting E-Commerce Adoption.

  • OECD, 1997, available online at: http://www.oecd.org/

  • Rajabalee, 2007, Online Grocery in Mauritius, a myth or reality? available online at: http://www.utm.ac.mu/resource/documents/exam%20case%20studymba3417.pdf

  • Sajuyigbe, A.S., 2012. Adoption of e-commerce to business operations: A key to achieving Nigeria Vision 20:2020. A paper presented at 2012 National Conference on Nigeria‟s Transformation and the Vision 20:2020 Policy of the Federal Government.

  • Stockdale, R. And Standing, C., 2004. Benefits and barriers of electronic marketplace participation: an SME perspective, The Journal of Enterprise Information Management, 17(4), 301-311.

  • Tornatzky, L.G And Fleischer, M., 1990. The Processes of Technological Innovation. Lexington: Lexington Books.

  • Venkatesh, V. And Bala, H., 2012. Adoption and impacts of interorganisational business process standards: Role of partnering synergy. Information Systems Research, 1-27. [Web of Science]

  • Watson, R.T., Berthon, P., Leyland, F.P., And Zinkhan, G.M., 2008. Electronic Commerce: The Strategic Perspective, available online at: http://florida.theorangegrove.org/og/file/29589c3c-8bcd-72c1-b2f2-37789232eb3c/1/Electronic_Commerce.pdf

  • Xu, J. And Quaddus, M., 2009. E-Business in the 21st Century: Realities, Challenges and Outlook. SGP: World Scientific Publishing Co.

About the article

Published Online: 2015-09-25

Published in Print: 2015-08-01


Citation Information: Studies in Business and Economics, ISSN (Online) 2344-5416, DOI: https://doi.org/10.1515/sbe-2015-0028. Export Citation

© 2015. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. (CC BY-NC-ND 3.0)

Comments (0)

Please log in or register to comment.
Log in