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Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

Łukasz Kozakowski
Published Online: 2016-01-29 | DOI: https://doi.org/10.1515/sc-2015-0006


The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and media activities, particularly in their formalised form, both have a significant effect on improving company competitiveness in the market. Outsourcing companies constitute a specific sector of services which without a very well-functioning marketing and media activities would not be able to operate and develop in the market. The article presents selected aspects connected with the management of marketing and media activities, with particular emphasis on formalisation of marketing activities in outsourcing companies. The analysis presented below focuses on the efficiency of the implemented formalisation of marketing and media activities in outsourcing companies in relation to their competitiveness, with special recognition of contemporary marketing approach.

Keywords: marketing; media; marketing management; outsourcing; outsourcing services; competitiveness; contemporary marketing approach


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About the article

Published Online: 2016-01-29

Published in Print: 2015-10-01

Citation Information: Social Communication, Volume 1, Issue 2, Pages 6–14, ISSN (Online) 2299-5382, DOI: https://doi.org/10.1515/sc-2015-0006.

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© 2015 Łukasz Kozakowski, published by De Gruyter Open. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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