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Social Communication

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Necromarketing in the Media and Marketing Communications

Łukasz P. Wojciechowski
  • Department of Mass media Communication, Faculty of Mass Media, University of Ss. Cyril and Methodius, 917 00 Trnava, Slovakia.
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/ Viktória Babjaková
  • Department of Mass media Communication, Faculty of Mass Media, University of Ss. Cyril and Methodius, 917 00 Trnava, Slovakia.
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Published Online: 2016-01-29 | DOI: https://doi.org/10.1515/sc-2015-0007

Abstract

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

Keywords: Necromarketing; Marketing; Mass Media; Advertising; Death

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About the article

Published Online: 2016-01-29

Published in Print: 2015-10-01


Citation Information: Social Communication, ISSN (Online) 2299-5382, DOI: https://doi.org/10.1515/sc-2015-0007.

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© 2015 Łukasz P. Wojciechowski et al., published by De Gruyter Open. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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