Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Social Communication

2 Issues per year

Open Access
See all formats and pricing
More options …

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Prof. Sławomir Gawroński Ph.D
  • Political and mass media scientist, Dean of the Faculty of Administration and Social Sciences at the University of Information Technology and Management in Rzeszow (Poland), Head of the Department of Digital Media
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2016-08-04 | DOI: https://doi.org/10.1515/sc-2016-0001


The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

Keywords: public relations; journalism; mass media; media relations


  • DOBEK-OSTROWSKA B., BARCZYSZYN P., MICHEL A. (2013), Zmiana w dziennikarstwie. Kultura zawodowa polskich dziennikarzy (badania ilościowe), [in:] „Studia Medioznawcze”, n. 1(52), pp. 11-28.Google Scholar

  • DUDEK K. (2015), Rola rzeczników prasowych w komunikacji masowej, OW Humanitas, Sosnowiec-Praga.Google Scholar

  • GAJDKA K. (2012), Rzecznik prasowy w otoczeniu mediów. Teoria i praktyka, Universitas, Kraków.Google Scholar

  • GAWROŃSKI S. (2005), Media relations. Współpraca komunikacyjna dziennikarzy i specjalistów PR, WSIiZ, Rzeszów.Google Scholar

  • KOWAL E.(ed.) (2016), Od informacji do interakcji. O użyteczności informacji prasowych w relacji PR-owiec - dziennikarz, Prowly, Warsaw, ebook.prowly.com (24.04.2016).Google Scholar

  • SZCZEPANIK R., KRZYŻANOWSKA O. (2003), Nietypowe przypadki public relations, OnePress, Gliwice. Google Scholar

About the article

Published Online: 2016-08-04

Published in Print: 2016-07-01

Citation Information: Social Communication, Volume 2, Issue 1, Pages 6–12, ISSN (Online) 2299-5382, DOI: https://doi.org/10.1515/sc-2016-0001.

Export Citation

© 2016. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

Comments (0)

Please log in or register to comment.
Log in