Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Social Communication

2 Issues per year

Open Access
See all formats and pricing
More options …

Cognitive Theories and the Concept of Journalism

Marian Zhytaryuk
  • Lviv, Ukraine; Translation from Ukrainian – Chernykh Alevtina, Kyiv, Teplyy Ivan, L’viv, Ukraine
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2016-08-04 | DOI: https://doi.org/10.1515/sc-2016-0005


The general aim of cognitivists - the attempt to compare logical and illogical, rational and irrational in the human behavior - can be considered as one of the main object not only in the psychology, but also in the journalism. If you don’t take into account assumed problems, the truth can be treated as a lie, an importance as an irrationality, an advantage as defects. In practice the ignorance of balancing, consonance and knowledge for the benefit of “must” turned round for tendentiousness, propaganda, manipulation, rationing of authoritarian and totalitarian models of journalism or for passing from journalistic standards in total. Therefore the article describes the spectrum of cognition in the context of modern Journalism and problems of Media practices, including the balance in journalism in terms of theories of consistency.

Keywords: cognition; journalism; theory of structural balance; theory of cognitive dissonance; theory of communicative acts; congruity theory


  • ABELSON, R. (1968) Psychological Implication. [in:] ABELSON, R. et al. (eds.). Theories of Cognitive Consistency. Chicago.Google Scholar

  • ABELSON, R. (1968) Theories of Cognitive Consistency. Chicago.Google Scholar

  • FESTINGER, L. (1957) A Theory of Cognitive Dissonance. Evanstone.Google Scholar

  • OSGOOD, C.E., SUCI,G., TANNENBAUM, P. (1968) Tne Measurement of Meaning [in:] Semantic Differential Technique. Chicago.Google Scholar

  • OSGOOD, C. E. TANNENBAUM, P. (1955) The Principle of Congruity in the Prediction of Attitude Change [in:] Psychological Review,V.62.CrossrefGoogle Scholar

  • ZAJONC, R. B. (1968) Cognitive Theory in Social Psychology [in:] LINDZEY, G., ARONSON, E. (eds.). The Handbook of Social Psychology. V.1. Reading.Google Scholar

  • ADORNO, T. (2001) Issledowanie awtorytarnoj lychnosci. Moskwa: Serebrjannyje niti, 416 s.Google Scholar

  • ANDRIEEWA, G.M., BOGOMOLOWA, G.M., BOGOMOLOWA N.N., PETROWSKAJA, L.A. (2002) Zarubezhnaya socyalnaya psyhologya XX stoletya: Teorytycheskye podhody. Moskwa: Aspekt Press, 286 s.Google Scholar

  • BRUNER, Dzh. (1975) O perceptywnoy gotownosty. Whrestomatya po oshchushchenyiu i wospryatyiu. Moskwa, s.134-152.Google Scholar

  • ZHYTARYUK, M.G. (2008) Sociokulturna model zhurnalistyki: tradycji i nowatorstwo. Lwiw: Prostir-M, 416 s.Google Scholar

  • KRYMOWA, O. (2008) Tupyj i shche tupishyj, [in:] UEkspres, 2008, 28 lut. №27.Google Scholar

  • LEWIN, K. (2000) Teoryia pola w socyalnyh naukach. Sankt-Peterburg: Sensor, 358 s.Google Scholar

  • LOS, J. (2008) Publicystyka j tendenciji rozwytku switu. Lwiw: PAIS, , 376 s.Google Scholar

  • LOS, J.D. (2014) Perspektywy switogladnoji publicystyky. Lwiw: LNU im. I. Franka, 296 s.Google Scholar

  • NEWCOMB, T. (1984) Socyalno-psyhologycheskayia teoryia integracyi yndywydualnogo y socyalnogo podhodow. Wsowremennayia zarubezhnayia socyalnayia psyhologyia. Moskwa: MGU, s.16-31.Google Scholar

  • SOKOLOWA, Y.W. (1999) Socyialnayia informatyka y socyologyua: problemy i perspektywy wzaymoswiazy. Moskwa: Sojuz, 228 s.Google Scholar

  • FESTINGER, L. (1999) Teoryia kognytywnogo dyssonansa. Sankt-Peterburg: Yuventa, 318 s.Google Scholar

  • JAROSHEWSKY, M.G., ANCYFEROWA, L.Y. (1974) Razwytye i sowremennoe sostoyanye zarubezhnoj psyhologyy. Moskwa: Pedahohika, 304 s. 65 Google Scholar

About the article

Published Online: 2016-08-04

Published in Print: 2016-07-01

Citation Information: Social Communication, Volume 2, Issue 1, Pages 59–65, ISSN (Online) 2299-5382, DOI: https://doi.org/10.1515/sc-2016-0005.

Export Citation

© 2016. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

Comments (0)

Please log in or register to comment.
Log in