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Semiotica

Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

6 Issues per year


SCImago Journal Rank (SJR) 2015: 0.275
Source Normalized Impact per Paper (SNIP) 2015: 0.661
Impact per Publication (IPP) 2015: 0.191

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ISSN
1613-3692
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Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

David Glen Mick
  • Robert Hill Carter Professor of Marketing at the McIntire School of Commerce, University of Virginia, Charlottesville
/ James E. Burroughs
  • McIntire School of Commerce, University of Virginia, Charlottesville.
/ Patrick Hetzel
  • Universite Pantheon-Assas Paris II, 83bis, rue Notre-Dame-des-Champs, Paris, France.
/ Mary Yoko Brannen
  • School of Business, San Jose State University, San Jose, California.
Published Online: 2005-07-27 | DOI: https://doi.org/10.1515/semi.2004.2004.152-1-4.1


Published Online: 2005-07-27

Published in Print: 2004-11-09


Citation Information: Semiotica. Volume 2004, Issue 152 - 1/4, Pages 1–74, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/semi.2004.2004.152-1-4.1, July 2005

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