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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

6 Issues per year

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Volume 2005, Issue 157 (Oct 2005)


Political representation within the libidinal economy of a pictorial space: A political-semiotic reading of three propaganda posters of the Chinese Cultural Revolution

Lu Xing-Hua
Published Online: 2005-10-13 | DOI: https://doi.org/10.1515/semi.2005.2005.157.1-4.213


The libidinal economy could be exploited by both political movements and advertising campaigns in a pictorial space that is related to the social space at any historical moment. The arrangement of desires in a propaganda poster of the Chinese Cultural Revolution is, in light of political semiotics, the same as in a campaign poster in a consumer society today. The same libidinal economy is rooted in our political unconsciousness and remains to be the deep structure of our political performance. A critical image analysis or a political semiotic critique of this libidinal economy that rules us in the Chinese Cultural Revolution and in consumer society today is necessary and urgent.

About the article

Published Online: 2005-10-13

Published in Print: 2005-10-18

Citation Information: Semiotica, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/semi.2005.2005.157.1-4.213. Export Citation

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