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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

6 Issues per year

CiteScore 2016: 0.32

SCImago Journal Rank (SJR) 2016: 0.240
Source Normalized Impact per Paper (SNIP) 2016: 0.819

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Volume 2006, Issue 159


Europe as a symbol in political image constructions

Andreas Pribersky
Published Online: 2006-05-15 | DOI: https://doi.org/10.1515/SEM.2006.025


On the basis of a brief discussion of some methodological approaches for the analysis of visual communication in politics, this contribution reconstructs aspects of the visualization of the EU in a comparison between the critique and the draft designs by the architect Rem Koolhaas — an attempt to develop the official visual representation of the EU — with political campaigning materials. A closer look at the visualization of Europe in electoral campaigns for the enlargement and the European Parliament in Austria, Hungary, and Slovakia allows for the reconstruction of some common patterns of representation: the comparison between these national examples and the European level raises the question for similarities and differences in the visual communication of the EU.

About the article

Andreas Pribersky

Andreas Pribersky (b. 1957) is a Senior Research Fellow in the Institute for Political Science at Vienna University 〈andreas.pribersky@univie.ac.at〉. His research interests include political symbols and rituals, political cultures in Central Europe, cultural patterns of EU enlargement. His major publications include Symbole und Rituale des Politischen. Ost- und Westeuropa im Vergleich (co-edited with B. Unfried, 1999); ‘… genug von Europa.’ Ein Reisejournal aus Ungarn und Österreich (with C. Grosser, S. Kurtán, and K. Liebhart, 2000); ‘A temple for the nation: Redesigning a common symbolic space of Central European conservatism’ (with K. Liebhart and S. Kurtán, 2002); and Europa-Bilder (co-edited with V. Öhner, W. Schmale, and H. Uhl, 2005).

Published Online: 2006-05-15

Published in Print: 2006-04-20

Citation Information: Semiotica, Volume 2006, Issue 159, Pages 143–150, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/SEM.2006.025.

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