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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

SCImago Journal Rank (SJR) 2015: 0.275
Source Normalized Impact per Paper (SNIP) 2015: 0.661
Impact per Publication (IPP) 2015: 0.191

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The serpent's egg: Communication and the bio-semiotics of image making

Citation Information: Semiotica. Volume 2007, Issue 167, Pages 193–222, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/SEM.2007.076, December 2007

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A new understanding of communication processes is achieved when one considers the peculiarities of image making. The discussion of visuality in communication is particularly relevant for communication studies as it calls into question the presumably paradigmatic and conventionalist assumptions that have prevailed in this field of studies. This paper considers the anatomy of neurological functions of the visual brain as the key to the understanding of images and by extension all modes of communication, demonstrating that deductive logical inferences typify the production and the reception of images.

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