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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

6 Issues per year

CiteScore 2016: 0.32

SCImago Journal Rank (SJR) 2016: 0.240
Source Normalized Impact per Paper (SNIP) 2016: 0.819

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Volume 2007, Issue 167 (Nov 2007)


The serpent's egg: Communication and the bio-semiotics of image making

Eduardo Neiva
Published Online: 2007-12-04 | DOI: https://doi.org/10.1515/SEM.2007.076


A new understanding of communication processes is achieved when one considers the peculiarities of image making. The discussion of visuality in communication is particularly relevant for communication studies as it calls into question the presumably paradigmatic and conventionalist assumptions that have prevailed in this field of studies. This paper considers the anatomy of neurological functions of the visual brain as the key to the understanding of images and by extension all modes of communication, demonstrating that deductive logical inferences typify the production and the reception of images.

About the article

Eduardo Neiva

His research interests include Semiotics of visual studies, communication theory, and communication and technology. His major publications include Mythologies of Vision: Image, Culture, and Visuality (1999); and Communication Games: The Semiotic Foundation of Culture (2007).

Published Online: 2007-12-04

Published in Print: 2007-11-20

Citation Information: Semiotica, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/SEM.2007.076.

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