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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

IMPACT FACTOR 2018: 0.509

CiteScore 2018: 0.23

SCImago Journal Rank (SJR) 2018: 0.232
Source Normalized Impact per Paper (SNIP) 2018: 0.478

Agenzia Nazionale di Valutazione del Sistema Universitario e della Ricerca: Classe A

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Volume 2009, Issue 175


Norms-based simulation for personalized service provision

Rodrigo Bonacin / M. Cecília C. Baranauskas / Kecheng Liu / Lily Sun
Published Online: 2009-06-05 | DOI: https://doi.org/10.1515/semi.2009.055


User interfaces have the primary role of enabling access to information meeting individual users' needs. However, the user-systems interaction is still rigid, especially in support of complex environments where various types of users are involved. Among the approaches for improving user interface agility, we present a normative approach to the design interfaces of web applications, which allow delivering users personalized services according to parameters extracted from the simulation of norms in the social context. A case study in an e-Government context is used to illustrate the implications of the approach.

Keywords:: norms; personalized service provision; social simulation

About the article

Published Online: 2009-06-05

Published in Print: 2009-06-01

Citation Information: Semiotica, Volume 2009, Issue 175, Pages 403–428, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/semi.2009.055.

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