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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

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Volume 2010, Issue 182


An anthropology of reading science texts in online media

Wolff-Michael Roth
Published Online: 2010-11-04 | DOI: https://doi.org/10.1515/semi.2010.066


Reading multimodal (popularized) scientific texts predominantly is studied in terms of technical decoding skills said to be required. In this article, I take inspirations from anthropological and ethnomethodological approaches to reading generally that are consistent with a cultural-historical approach and develop them for my study of the reading of online (popularized) science-related texts. I develop a framework for reading science texts published online from a cultural-historical practice perspective and provide exemplary analyses of reading such multimodal texts.

Keywords:: work of reading; multimodality; public understanding of science; online media; self-organization

About the article

Published Online: 2010-11-04

Published in Print: 2010-10-01

Citation Information: Semiotica, Volume 2010, Issue 182, Pages 409–442, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/semi.2010.066.

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