Jump to ContentJump to Main Navigation
Show Summary Details
More options …


Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

6 Issues per year

IMPACT FACTOR 2017: 0.183
5-year IMPACT FACTOR: 0.283

CiteScore 2017: 0.23

SCImago Journal Rank (SJR) 2017: 0.228
Source Normalized Impact per Paper (SNIP) 2017: 0.634

Agenzia Nazionale di Valutazione del Sistema Universitario e della Ricerca: Classe A

See all formats and pricing
More options …
Volume 2013, Issue 195


Visual grammar in practice: Negotiating the arrangement of speech bubbles in storyboards

Christian Greiffenhagen
Published Online: 2013-06-07 | DOI: https://doi.org/10.1515/sem-2013-0008


It is generally acknowledged that we live in an increasingly visual culture, populated with a variety of visual objects. Researchers have recently started to investigate the underlying regularities, the “visual grammar,” according to which these objects are assembled. While most existing studies base their analysis on products (such as advertisements, movies or pages from newspapers), this paper studies the processes through which such products are assembled, thereby investigating visual grammar in practice.

The particular objects analyzed are storyboards that were produced by secondary school pupils using a new computerized storyboarding tool as part of their engagement with Shakespeare's Macbeth. The paper focuses on situations in which pupils explicitly discuss and negotiate the placement of speech bubbles, thereby revealing aspects of the “meaning-effects” of such placements.

Keywords: visual grammar; visual culture; multimodality; storyboards; video analysis; ethnomethodology

About the article

Christian Greiffenhagen

Christian Greiffenhagen (b. 1973) is a Research Fellow at the University of Nottingham 〈 〉. His research interests include science & technology studies (STS), human-computer interaction (HCI), video analysis and visual studies, and philosophy of social science. His publications include “Video analysis of mathematical practice? Different attempts to ‘open up’ mathematics for sociological investigation” (2008); and “Mathematical relativism: Logic, grammar, and arithmetic in cultural comparison” (with W. Sharrock, 2009).

University of Nottingham

Published Online: 2013-06-07

Published in Print: 2013-06-06

Citation Information: Semiotica, Volume 2013, Issue 195, Pages 127–167, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/sem-2013-0008.

Export Citation

©[2013] by Walter de Gruyter Berlin Boston.Get Permission

Comments (0)

Please log in or register to comment.
Log in