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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

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Volume 2013, Issue 195


Lostology: Transmedia storytelling and expansion/compression strategies

Carlos A. Scolari
Published Online: 2013-06-07 | DOI: https://doi.org/10.1515/sem-2013-0038


The objective of this article is to analyze Lost from the perspective of transmedia storytelling and to propose a taxonomy of transmedia expansion/compression strategies. In the first section, the article presents the basic components of transmedia storytelling from a theoretical point of view that combines narratology and semiotics. After describing the most important components of Lost's transmedia fictional universe in the second section, the article presents a general description and taxonomy of expansion/compression narrative strategies based on traditional rhetorical categories. The article also analyzes “compressed texts” – like recapitulations – and their role inside the expansive strategies.

Keywords: Lost; transmedia; storytelling; narrative; strategy; user-generated contents

About the article

Carlos A. Scolari

Carlos A. Scolari (b. 1963) is a professor at the Universitat Pompeu Fabra 〈 〉. His research interests include semiotics of interfaces and HCI, theories of digital interactive communication, media ecology, and transmedia storytelling. His publications include “Digital Eco_Logy: Umberto Eco and a semiotic approach to digital communication” (2009); “Desfasados: Las formas de conocimiento que estamos perdiendo, recuperando y ganando” (2009); “The sense of the interface: applying Semiotics to HCI research” (2009); and “Media ecology: Map of a theoretical niche” (2010).

Universitat Pompeu Fabra

Published Online: 2013-06-07

Published in Print: 2013-06-06

Citation Information: Semiotica, Volume 2013, Issue 195, Pages 45–68, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/sem-2013-0038.

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