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Semiotica

Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel


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Agenzia Nazionale di Valutazione del Sistema Universitario e della Ricerca: Classe A

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1613-3692
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Volume 2015, Issue 207

Issues

The language of fashion in postmodern society: A social semiotic perspective

Marianna Boero
Published Online: 2015-07-15 | DOI: https://doi.org/10.1515/sem-2015-0037

Abstract

This article analyzes the language of fashion in postmodern society with the hypothesis that fashion trends mutate when social trends change, in a relationship of reciprocal construction that we can define as social semiotics. The analytic approach ranges from social semiotics to the fashion theory field. If social semiotics focuses on the study of signs, spaces, and language mutations in the system of social discourses, fashion theory provides a perspective combining lifestyles, worldviews, personal meanings, and social values about custom: indeed, in fashion we simultaneously observe participation in collective trends and the expression of individuality.

Keywords: semiotics of fashion; social semiotics; fashion language; postmodern trends; fashion theory; social media

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About the article

Published Online: 2015-07-15

Published in Print: 2015-10-01


Citation Information: Semiotica, Volume 2015, Issue 207, Pages 303–325, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/sem-2015-0037.

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