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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

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Agenzia Nazionale di Valutazione del Sistema Universitario e della Ricerca: Classe A

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Volume 2018, Issue 222


Groupuscular identity-creation in online-communication of the Estonian extreme right

Mari-Liis Madisson / Andreas Ventsel
Published Online: 2018-04-25 | DOI: https://doi.org/10.1515/sem-2016-0077


For explaining the dispersed extreme right movements that are presently flourishing in the online sphere, British historian and political theorist Roger Griffin has elaborated the concept of groupuscular right. The groupuscular right can be characterized by the non-hierarchic and the rhizomatic structure of intra-groupuscular communication. Our study on Estonian groupuscular right complements it with the ideas of cultural semiotics that help to explicate self-descriptions of particular groupuscular nodes (e.g., blog posts) but also to analyze their relations with other extreme right groupuscules and with the radical online sphere as a whole. Although the extreme right’s communication has become more heterogeneous in its form and content, it is still possible to distinguish central and peripheral meanings. Our approach allows us to understand a seemingly paradoxical problem: why, despite of the plurality of different view-points available on the web, are groupuscular communications still dominated by strict and homogeneous ways of modeling information.

Keywords: theory of communication/culture; extreme right; online communication cultural semiotics; code text


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About the article

Published Online: 2018-04-25

Published in Print: 2018-04-25

This work was supported by Semiotic modelling of self-description mechanisms: Theory and applications [IUT 2– 44]; Marie Curie International Research Staff Exchange Scheme Fellowship within the 7th European Community Framework Programme [EU-PREACC project]; Conceptualisations and experiences with public and private in technologically saturated society [PUT 44].

Citation Information: Semiotica, Volume 2018, Issue 222, Pages 25–46, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/sem-2016-0077.

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