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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

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Stereotyping in representing the “Chinese Dream” in news reports by CNN and BBC

Jiayu Wang
Published Online: 2018-11-20 | DOI: https://doi.org/10.1515/sem-2016-0150


This paper examines how the slogan of the “Chinese Dream” is represented in two western news reports on the CNN and the BBC websites. They are among the first news reports which introduce the “Chinese Dream” into the US and the UK, respectively. The analysis of both the verbal news texts and the visuals shows that the reporters use different discursive strategies to manipulate the ideological orientation of the social actors and social actions in discourse. Through the analysis, this study shows how different discursive resources conceptualized in Theo van Leeuwen’s work, Discourse and practice: New tools for critical discourse analysis, are used to stereotype “the other’s” politics and political discourse in BBC and CNN’s news texts, and perpetuate a Eurocentric view on perceiving contemporary Chinese political discourse.

Keywords: the “Chinese Dream”; social actor; social action; cultural “the other”; Xi Jinping; Chinese political discourse


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About the article

Published Online: 2018-11-20

This paper is an outcome of the project “The Language Style of President Xi Jinping and China’s Discursive Governance in the New Era” (习近平总书记的语言风格和新时代”话语治理”研究) funded by the National Social Science Foundation of China (Grant NO.: 18 CYY050).

Citation Information: Semiotica, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: https://doi.org/10.1515/sem-2016-0150.

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