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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

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Ciudadanos: The myth of neutrality

Marcello SerraORCID iD: http://orcid.org/0000-0002-6412-5078 / Rayco González
Published Online: 2018-09-20 | DOI: https://doi.org/10.1515/sem-2017-0020


Ciudadanos is a new Spanish political party that, in the last two years, has won a position as an important force in Parliament. Among the distinctive characteristics of its discourse, the use of the neutral stands out, which the party uses to distance itself from old-style politics. This article analyzes the discursive strategy of Ciudadanos from its founding up through the present day, and uncovers the operations of ideological camouflage that it uses to construct its apparent neutrality. In this way, the article seeks to recover the spirit of the Barthesian mythological analyses, dedicated to unmasking contemporary myths.

Keywords: Ciudadanos; politics; neutral; mythology; presentism


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About the article

Published Online: 2018-09-20

This work was supported by the Ministerio de Economía y Competitividad (10.13039/501100003329), Grant Number: CSO2014-55527-P.

Citation Information: Semiotica, ISSN (Online) 1613-3692, DOI: https://doi.org/10.1515/sem-2017-0020.

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