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The European Journal of Applied Economics

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The Role and Potential of Global Distribution System Amadeus for Tourism Development at the Global Level

Ljiljana Radulović
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  • A PhD student at Mediterranean University, MTS - Montenegro Tourism School Maršala Tita Street, Bar, Montenegro
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Published Online: 2013-10-12 | DOI: https://doi.org/10.5937/sjas1301028r

Abstract

Globalization, development and implementation of new technologies, new consumer trends, concern for the natural environment and other factors, have emphasized the diversity and complexity of the tourism industry. For these reasons, the tourism industry in recent years has focused its activities towards the information and technological infrastructure and global electronic connection in order to overcome border barriers and establish relationships with providers and tourists as well as with travel agencies and tour-operators. The development of information technology and evolution of airline reservation systems of individual airlines have led to the development of the Global Distribution Systems (GDS), recognized as a worldwide computerized reservation network that electronically connects the tourist offer with the tourist demand. As a result of the recognized challenge tourism has been facing in recent years, the main goal of this review would be to emphasize the role and importance of the leading GDS Amadeus in order to highlight its potential for the tourism development at the global level. The research and methodology of this review are based on the analysis of data collected from primary and secondary sources, through which we shall, by using deductive approach to theoretical assumptions and analytical approach to quantitative indicators, reach significant individual findings. At the end of the review through summary conclusions, we shall attempt to give a scientific justification of the research, and draw attention to the importance of continuous monitoring and adjustment to changes in the tourism market, in order to highlight the main potential of information technology applications for tourism development.

Rezime

Globalizacija, razvoj i primena novih tehnologija, novi potrošacki trendovi, briga za prirodno okruženje i mnogi drugi faktori, doprineli su raznolikosti i složenosti turisticke industrije. Iz navedenih razloga, turisticka industrija u proteklih nekoliko godina nastoji da usmeri svoje aktivnosti ka razvoju informacione i tehnološke infrastrukture, odnosno globalne elektronske povezanosti sa ciljem prevazilaženja granicnih barijera i uspostavljanja odnosa kako sa pružaocima usluga i turistima, tako i sa turistickim agencijama i organizatorima putovanja. Razvoj informacionih tehnologija i evolucija rezervacionih sistema pojedinih avio kompanija doveli su do nastanka Globalnih Distribucionih Sistema (GDS), poznatijih širom sveta kao kompjuterski rezervacioni sistemi koji elektronskim putem povezuju turisticku ponudu sa turistickom potražnjom. Cilj ovog ovog rada je da se prikaže uloga i znacaj vodeceg distribucionog sistema (GDS Amadeus), kako bi se istakla njegova uloga u razvoju turizma na globalnom nivou. Istraživanje i metodologija ovog rada zasnovani su na analizi podataka dobijenih iz primarnih i sekundarnih izvora, putem kojih cemo koristeci deduktivni pristup teorijskih postavki i analiticki pristup kvantitativnih pokazatelja doci do znacajnih saznanja. Na kraju ovog rada kroz zakljucno razmatranje, nastojacemo da pokažemo naucnu opravdanost sprovedenog istraživanja, tako što cemo ukazati na znacaj kontinuiranog nadzora i prilagoavanja promenama na turistickom tržištu, kako bismo ukazali na važnost primene informacionih tehnologija za razvoj turizma.

Keywords: globalization; tourism; information technology; GDS Amadeus

Ključne reči:: globalizacija; turizam; informacione tehnologije; GDS Amadeus

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About the article

Published Online: 2013-10-12

Published in Print: 2013-04-01


Citation Information: Singidunum Journal of Applied Sciences, ISSN (Online) 2217-8783 , DOI: https://doi.org/10.5937/sjas1301028r.

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