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The European Journal of Applied Economics

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The Performance of the Serbian Hotel Industry / Performanse Hotelskog Poslovanja U Srbiji

Saša I. Mašić
  • Corresponding author
  • High School of Tourism Otona Župančiča 4, Belgrade, Serbia
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Published Online: 2013-11-02 | DOI: https://doi.org/10.2478/sjas10-4481

Abstract

The aim of this paper is to determine operating performance of hotel companies in Serbia. The analysis was conducted on a sample that included approximately 31.35% of the total available hotel capacity in Serbia for the period from 2004 to 2011. The sample was designed to be representative of the hotel distribution by territory and category. Business performance of hotel companies was analyzed using TREVPAR and GOPPAR indicators both at the national level, for tourism clusters and the largest Serbian cities. The results show that hotel companies in Serbia, on average, achieved low TREVPAR and GOPPAR values. In 2011, the average TREVPAR of companies in Serbia was 28 EUR, and GOPPAR approximately 3.7 EUR. The study registered a significant decline in the value of these indicators for the period from 2008 to 2011, primarily as a result of the economic crisis. Results significantly better than the national average were achieved by hotel companies from Belgrade that had a mean TREVPAR value of 46.2 EUR and GOPPAR value of 8.6 EUR. During the analyzed period, the largest increase in the value of the analyzed indicators was registered in the city of Kragujevac as a result of significant investments made by the car manufacturer “Fiat” and its sub-contractors. These investments have led to a significant increase in the number of foreign tourist arrivals and consequently to an increase in business performance of hotel companies in Kragujevac.

Rezime

Cilj ovog rada jeste da ispita poslovne performanse hotelskih preduzeća u Srbiji. Analiza je sprovedena na uzorku koji je obuhvatio oko 31,35% od ukupnog broja raspoloživih hotelskih kapaciteta u Srbiji za period od 2004. do 2011. godine. Uzorak je napravljen tako da reprezentativno oslikava raspodelu hotela u Srbiji prema kategoriji i lokaciji. Poslovne performance hotelskih preduzeća ispitane su koriščenjem TREVPAR i GOPPAR indikatora na državnom nivou, u okviru turističkih klastera kao i u najvećim gradovima u Srbiji. Rezultati pokazuju da hotelska preduzeća u Srbiji, u prošeku ostvaruju niske TREVPAR i GOPPAR vrednosti. Prosečna TREVPAR vrednost pijeduzeća u Srbiji u 2011. godini iznosila je 28 EUR, a GOPPAR oko 3,7 EUR. Ova studija zabeležila je značajan pad u vrednosti ovih pokazatelja za period 2008-2011., stoje pre svega posledica ekonomske krize. Rezultate znatno iznad državnog prošeka ostvarila su hotelska preduzeća iz Beograda koja su imala srednju TREVPAR vrednost 46,2 EUR i GOP- PAR vrednost 8,6 EUR. Tokom perioda obuhvaćenog analizom, najveći porast u vrednosti ispitanih indikatora zabeležen je u Kragujevcu kao posledica značajnih ulaganja od strane proizvođača automobila “Fiat” i njegovih podizvođača.Ova ulaganja dovela su do znatnog porasta u broju dolazaka stranih turista, a samim tim i do povećanja poslovnih performansi hotelskih preduzeća u Kragujevcu.

Keywords: TREVPAR; GOPPAR; Serbia; hotel industry

Ključne reči: TREVPAR; GOPPAR; Srbija; hotelska industrija

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About the article

Published Online: 2013-11-02

Published in Print: 2013-10-01


Citation Information: Singidunum Journal of Applied Sciences, ISSN (Online) 2217-8783 , DOI: https://doi.org/10.2478/sjas10-4481. Export Citation

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