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Zeitschrift für Slawistik

Ed. by Kosta, Peter / Kuße, Holger / Prunitsch, Christian / Udolph, Ludger

4 Issues per year

CiteScore 2017: 0.16

SCImago Journal Rank (SJR) 2017: 0.148
Source Normalized Impact per Paper (SNIP) 2017: 0.055

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Volume 55, Issue 2


Schlüsselkonzepte der russischen Kultur und geschlechtliche Stereoty­pi­sie­rungen: стервизм und гламур

Beatrix Kreß
  • 1 Universität Hildesheim, Institut für Interkulturelle Kommunikation, Hildesheim, Deutschland
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Published Online: 2010-05-21 | DOI: https://doi.org/10.1524/slaw.2010.0011


This paper deals with the conception of key words as an approach to Russian culture. The ‘established’ key words (such as тоска or пошлость) seem to preserve stereotypes with a long tradition in Russian culture, especially in literature, and it is debatable whether they really illustrate the present state of Russian culture. Instead of analyzing literature, such as Pushkin’s poems, or proverbs, I suggest the investigation of web forums and popular magazines to find the ‘hot words’ of a culture. It can be shown at this point that the meaning of стерва and to some extend гламур are highly discussed topics within the web community and frequently described phenomena in popular press. The paper analyses the substance of these two terms and their special link to female and male images in the Russian culture.

Keywords: language and gender; glamour; sterva (Russian); Russian culture and society; intercultural communication

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Published Online: 2010-05-21

Published in Print: 2010-04-01

Citation Information: Zeitschrift für Slawistik, Volume 55, Issue 2, Pages 127–143, ISSN (Print) 0044-3506, DOI: https://doi.org/10.1524/slaw.2010.0011.

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