Zeitschrift für Slawistik
Ed. by Kosta, Peter / Kuße, Holger / Prunitsch, Christian / Udolph, Ludger
4 Issues per year
CiteScore 2017: 0.16
SCImago Journal Rank (SJR) 2017: 0.148
Source Normalized Impact per Paper (SNIP) 2017: 0.055
Der Mythos des ‚guten Geschmacks‘. Fragmente einer Analyse des aktuellen Kleidungsdiskurses in zwei russischen Städten
‘Taste’, a concept implying the idea of generally accepted aesthetic criteria, is still a central category of everyday dress discourse in Russia, while in other postmodern societies, ‘taste’ has given way to ‘tastes’ in the plural, or ‘styles’, both implying the ideas of individuality and pluralism. ‘Taste’, a recurring topos of pre-revolutionary as well as Soviet dress discourse, will be shown to still be a structuring element of current dress discourse. This becomes obvious in the normative notions of ‘adequacy’, of ‘comme il faut’, the categorical imperatives typical of people’s statements concerning dress and appearance. The power effects of the topos of ‘taste’ can be verified by the pitilessness by which offences against ‘good taste’ are being sanctioned in everyday life. As will be argued in this paper, ‘taste’ is one of those ‘micro-mechanisms’ of power ‘at its extremities, in its ultimate destinations, with those points where it becomes capillary“ (Foucault 1980, 96).