Zeitschrift für Angewandte Linguistik
Managing Editor: Meer, Dorothee / Morek , Miriam / Reif, Monika / Sudhoff, Julian
2 Issues per year
Kommunikationsformenadressen oder: Prozeduren des Situationsvollzugs am Beispiel von Weblogs
Using the example of weblogs the paper raises the question what kind of procedures are necessary to enable speech acts (written or spoken), pictures (moving or static), typography, layout, etc. – i.e., procedures that are considered to be possibility conditions for acts of communication. To answer that question a category from early Textual Linguistics – Forms of Communication (initially: Ermert 1979) – is reconstructed in its development throughout the history of Textual and Media Linguistics (cf. Brinker 6 2005; Dürscheid 2005; Holly 1996, 2011b; Domke 2010a) and is reconceptualized with a more pragmatic resp. praxeological approach. In order to do this, the concept of Speech Procedures – developed by the Functional Pragmatics approach (cf. Ehlich  1991) – is chosen, conceptually located, and adapted to enable a description that addresses all the actions which establish – quite simultaneously to acts of communication – the possibility to communicate and which are clustered and differentiated as Medializing and Addressing Procedures. In a body they work on the tasks of situating communication in space and time and between communicators. Hereby going beyond Genre Theory (cf. e.g. Puschmann 2013), it is possible to conceive of weblogs ever so adequately as being situated on an average level of communicational knowledge.
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