Lakoff (2002 , Moral politics. How liberals and conservative think. Chicago: The University of Chicago Press) presents the Theory of Moral Politics (TMR), as based in the roles of metaphor in moral thinking in American Politics. Two distinct methods of data analysis, one social-psychological and one cognitive-linguistic, have been employed to empirically test Lakoff’s assertions on moral reasoning, but have yielded different results. We applied both methods to the same corpus of speeches to determine whether they would yield similar results and could thus be considered to be equally appropriate ways of testing the presence of moral language. We show that the method affects what sort of conclusion can be drawn from research. Consequently, when testing TMR, we recommend that the corpus-linguistic method used is critically evaluated.
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Charteris-Black, Jonathan & Andreas Musolff. 2003. ‘Battered hero’ or ‘innocent victim’? A comparative study of metaphors for euro trading in British and German financial reporting. English for Specific Purposes 22. 153–176. doi: 10.1016/S0889-4906(02)00012-1.)| false
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Lakoff, George. 2002 . Moral politics. How liberals and conservative think. Chicago: The University of Chicago Press.
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Ohl, Jessy J., Damien S. Pfister, Martin Nader & Dana Griffin. 2013. Lakoff’s Theory of Moral Reasoning in presidential campaign advertisements, 1952–2012. Communication Studies 64(5). 488–507. doi: 10.1080/10510974.2013.832340.)| false
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Corpus Linguistics and Linguistic Theory publishes high-quality, corpus-based research focusing on theoretically-relevant issues in all core areas of linguistic research (phonology, morphology, syntax, semantics, pragmatics) and other recognized topic areas. The journal features articles from a corpus-based approach that develop new methods, evaluate theoretical claims and offer analyses of linguistic phenomena within a theoretical framework.