Modes of reception for fictional films

Monika Suckfüll 1  and Michael Scharkow 2
  • 1 Professor of Communication and Media Studies at the Berlin University of the Arts, Mierendorffstr. 30, 10589 Berlin, Germany. E-mail: suckfuell@udk-berlin.de
  • 2 Research Associate at the Berlin University of the Arts, Mierendorffstr. 30, 10589 Berlin, Germany. E-mail: scharkow@udk-berlin.de

Abstract

In this paper, involvement in fictional films is defined as a multidimensional construct consisting of qualitatively differing, interdependent modes of reception. Based on theoretical considerations that we developed further through successive questionnaire studies, we construct a four-factor-model with the latent factors Identity Work, In-Emotion, Imagination, and Production. We subsequently develop and validate a measurement instrument, the Modes of Reception Inventory, which assesses dominant modes of reception for fictional films. The psychometric properties and the construct validity of this scale are tested using structural equation modeling. Finally, we discuss possible extensions and applications of modes of reception for audience research.

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The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communications highlights the concerns of communication science through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective.

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