This article presents the findings of an audience research conducted with 86 young Spanish people aged 15 to 29 years.
The investigation examines the modes of reception of television fiction, and the impact of the shows on the viewers. Friends’
influence on the choice of program, and the tendency to use social networks to comment on the shows and to talk about themselves,
underline the crucial role played by TV fiction and new technologies in socialization processes. While most participants criticized the
propensity of television fiction to build extreme stereotypes, they also showed a clear predilection for Spanish programs, and
admitted that their characters often offer inspiration to face everyday problems.
The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communications highlights the concerns of communication science through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective.