In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.
Chinese Semiotic Studies (CSS) is a peer-reviewed journal sponsored by the International Institute of Semiotic Studies of Nanjing Normal Universityand the Chinese Semiotic Research Center of the Chinese Association of Linguistic Semiotics. As the only semiotics journal in China appearing in English, CSS is a unique outlet for Chinese scholars to be heard in western academia, expanding the dialogue between Chinese and western semioticians.