Authors of written texts may mark the use of verbal irony in a variety of ways. One possibility for doing so is the use of so-called co-textual markers of irony (i.e., support strategies that open up a non-serious frame). This study aims to classify and categorize these co-textual irony markers. A content analysis of 2,042 co-textual utterances of irony across four text genres (advertisements, newspaper columns, book and film reviews, and letters to the editor) shows that three categories of support strategies could be identified: other ironic utterances, tropes and mood markers. The use of irony support strategies was positively related to the genre of newspaper columns: columns used more ironic utterances and tropes as irony support strategies than the other genres in the corpus.
HUMOR, the official publication of the International Society for Humor Studies (ISHS), was established over 25 years ago as an international interdisciplinary forum for the publication of high-quality research papers on humor as an important and universal human faculty. The journal publishes original contributions in areas such as interdisciplinary humor research, humor theory, and humor research methodologies.