This paper examines the discovery process of a recent and extremely successful non-traditional export activity, namely, the Ethiopian flower industry. This industry emerged as a result of entrepreneurial experimentation, whereby private entrepreneurs formed an 'advocacy coalition' to address uncertainties and coordination problems during the start-up phases. As a result of their lobbying, the Ethiopian government launched a strategic coordination with the industry, identifying key areas for intervention and setting a five-year target for the sector's development. This study highlights the importance of a shared vision and good relations between the government and private sector for development of this new industry.
The Journal of Globalization and Development (JGD) publishes academic research and policy analysis on globalization, development and the complex interactions between them. It is dedicated to stimulating a dialogue between theoretical advances and rigorous empirical studies to push forward the frontiers of development analysis and seeks to combine academic insights with the in-depth knowledge of practitioners to address important policy issues.