Trading on the Unknown: Scenarios for the Future Value of Data

Gemma Newlands
  • BI Norwegian Business School, Nordic Centre for Internet and Society, Nydalsveien 37, Oslo, 0484, Norway
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, Christoph Lutz
  • BI Norwegian Business School, Nordic Centre for Internet and Society, Nydalsveien 37, Oslo, 0484, Norway
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and Christian Fieseler
  • Corresponding author
  • BI Norwegian Business School, Nordic Centre for Internet and Society, Nydalsveien 37, Oslo, 0484, Norway
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Abstract

In this Article, we explore the practices of extensive data collection among sharing economy platforms, highlighting how the unknown future value of big data creates an ethical problem for a fair exchange relationship between companies and users. Specifically, we present a typology with four scenarios related to the future value of data. In the remainder of the Article, we first describe the status quo of data collection practices in the sharing economy, followed by a discussion of the value-generating affordances of big data. We then introduce the typology of four scenarios for the future value of data. Finally, the paper concludes with a short discussion on the implications of information asymmetries for a fair exchange process.

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The Law & Ethics of Human Rights (LEHR) aspires to analyze and clarify the concepts of moral and legal rights, and to contribute to conflict resolution in human rights law. Each issue of LEHR focuses on one contemporary dilemma that raises major moral and legal questions. Each such dilemma is examined using an interdisciplinary approach to human rights law.

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