Improving Research Impact Through the Use of Media

Eva Czaran 1 , Malcolm Wolski 1 ,  and Joanna Richardson 2
  • 1 Griffith University, , Queensland, Australia
  • 2 Griffith University, Meadowbrook, , Queensland, Australia

Abstract

Increasingly researchers and academic research institutions are being asked to demonstrate the quality and impact of their research. Traditionally researchers have used text-based outputs to achieve these objectives. This paper discusses the introduction and subsequent review of a new service at a major Australian university, designed to encourage researchers to use media, particularly visual formats, in promoting their research. Findings from the review have highlighted the importance of researchers working in partnership with in-house media professionals to produce short, relatable, digestible, and engaging visual products. As a result of these findings, the authors have presented a four-phase media development model to assist researchers to tell their research story. The paper concludes with a discussion of the implications for the institution as a whole and, more specifically, libraries.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Alexa (2016). The top 500 sites on the web. http://www.alexa.com/topsites

  • Asch, E. (2012). Telling the story of research with Digital Commons. Presentation at Library Technology Conference, 14-15 March 2012, Macalester College, Minnesota. http://sophia.stkate.edu/lib/9/

  • Australia. Productivity Commission (2016). Increasing Australia’s future prosperity. Canberra: The Commission. http://www.pc.gov.au/inquiries/current/productivity-review/discussion

  • Cahill, T., & Bazzacco, M. (2015). There is no easy way to measure the impact of university research on society, The Conversation, 3 December. https://theconversation.com/there-is-no-easy-way-to-measure-the-impact-of-universityresearch-on-society-50856

  • CuriousWorks (2009). Video scavenger hunt. http://toolkit.curiousworks.com.au/workshops/video-scavenger-hunt

  • Davison, R. M. (2016). The art of storytelling. Information Systems Journal, 26(3), 191-194.

  • Donovan, C. (2011). State of the art in assessing research impact: introduction to a special issue. Research Evaluation, 20(3), 175-179. https://doi.org/10.3152/095820211X13118583635918

  • Dykes, B. (2016). Data storytelling: The essential data science skill everyone needs, Forbes, 31 March. http://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#3bc12878f0c8

  • Feak, C. B., & Swales, J. M. (2009). Telling a research story: Writing a literature review. Ann Arbor, MI: University of Michigan Press.

  • Harley T. (2001). The psychology of language: From data to theory. Hove, UK: Psychology Press.

  • Harmon, E. (2016). Tell Congress: It’s time to move FASTR, Electronic Frontier Foundation Deeplinks Blog, 9 March. https://www.eff.org/deeplinks/2016/03/tell-congress-its-time-move-fastr

  • Hemmerich, G. (8 June 2015). Tips for designing a video production to succeed without sound or dialogue. http://www.kvibe.com/2015/06/08/tips-for-designing-a-video-production-to-succeed-without-sound-or-dialogue/

  • Hicks, D. (2012). Performance-based university research funding systems. Research Policy, 41(2), 251-261. https://doi.org/10.1016/j.respol.2011.09.007

  • Krueger, D. (2015). Telling the research story. https://www.mbot.com/telling-the-research-story/

  • Meyer, C. B. (2001). A case in case study methodology. Field Methods, 13(4), 329-352. https://doi.org/10.1177/1525822X0101300402

  • Moen, T. (19 July, 2016). The videos with no sound. http://thomasmoen.com/the-videos-with-no-sound/

  • Myers, G. (2015). Using storytelling as a knowledge mobilization strategy (blog). https://kmbeing.com/2015/01/03/usingstorytelling-as-a-knowledge-mobilization-strategy/

  • New Zealand. Ministry of Business, Innovation & Employment (2015). National statement of science investment 2015-2025. Wellington, NZ: MBIE. http://www.mbie.govt.nz/info-services/science-innovation/nationalstatement-science-investment

  • Quacquarelli Symonds (2016). QS top 50 under 50 2016-2017. http://www.topuniversities.com/university-rankings/top-50-under-50/2016

  • Reupert, Andrea (2017). Promoting research through video abstracts. Advances in Mental Health, 15(1), 1-3. http://dx.doi.org/10.1080/18387357.2017.1312761

  • Rowntree, L. (2016). If a video ad plays, but nobody hears it, does it make a sound?, ExchangeWire, 27 June. https://www.exchangewire.com/blog/2016/06/27/if-a-video-ad-plays-but-nobody-hears-it-does-it-make-a-sound/

  • Schuttler, S. (2015). Stories for scientists, WildlifeSNPits, 11 March. https://wildlifesnpits.wordpress.com/2015/03/11/stories-for-scientists/

  • Spicer, S. (2014). Exploring video abstracts in science journals: An overview and case study. Journal of Librarianship and Scholarly Communication, 2(2), eP1110. http://doi.org/10.7710/2162-3309.1110

  • Stikeleather, J. (2013). How to tell a story with data, Harvard Business Review, 24 April. https://hbr.org/2013/04/how-to-tella-story-with-data/

  • Stanford University Libraries (2013) Stanford Prize for Innovation in Research Libraries (SPIRL). https://library.stanford.edu/projects/stanford-prize-innovation-research-libraries-spirl/2013-prizes

  • United Kingdom. Department for Business, Innovation & Skills (2015), 2010 to 2015 Government policy: research and development. London: The Department. https://www.gov.uk/government/publications/2010-to-2015-government-policyresearch-and-development

  • United States. National Economic Council and Office of Science and Technology Policy (2015). A strategy for American innovation. Washington, DC: The White House. https://obamawhitehouse.archives.gov/sites/default/files/strategy_for_american_innovation_october_2015.pdf

  • University of Iowa. Office of Research & Economic Development (2011). Telling your research story. http://research.uiowa.edu/telling-your-research-story

  • Walsberg, D. (2014). Tell a meaningful story with data. https://www.thinkwithgoogle.com/marketing-resources/data-measurement/tell-meaningful-stories-with-data/

  • Yin, R. K. (1984). Case study research: design and methods. Newbury Park, CA: Sage.

OPEN ACCESS

Journal + Issues

Open Information Science (OIS) is a new, open access, cross-disciplinary, single-blind peer-reviewed journal that presents original research on all areas of Library and Information Sciences. It aims to publish the research papers on the most recent issues and developments in the field.

Search