“Selling the Caribbean: An Introduction”

Christian Mair 1 , Susanne Mühleisen 2 ,  and Eva Ulrike Pirker 1
  • 1 English Department, University of Freiburg, 79085 Freiburg, Germany
  • 2 English Department, University of Bayreuth, Universitätsstr. 30, 95447 Bayreuth, Germany
Christian Mair, Susanne Mühleisen and Eva Ulrike Pirker


Taking the cue from the widespread metaphorical use of economic concepts such as resources or markets in both sociolinguistics and cultural studies, the present introduction sets out to discuss more literal aspects of the financial value of languages and the economy of the literary marketplace in the – mostly ‘Anglophone’ – Caribbean. Globalization, in particular a globally operating media and entertainment industry, and increased mobility – both in the shape of migration from the Caribbean and tourism into the region – have led to the widespread commodification of the region’s natural, linguistic, and cultural resources. These developments have shaken up the traditional colonial and early post-colonial order but ushered in new inequalities. This introduction and the present special issue of ZAA explore the potential and dangers of this state of affairs from a cross-disciplinary perspective, bringing together approaches from (socio)linguistics, literary, and cultural studies.

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Zeitschrift für Anglistik und Amerikanistik (ZAA) is a peer-reviewed quarterly that reflects the entire spectrum of research on English and American language, literature and culture. Particular attention will be paid to the new literatures in English, the development of linguistic varieties outside of Britain and North America and the relationship between anglophone and neighbouring cultural areas.