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Medienrecht...

Multi-volumed work

Medienrecht

Praxishandbuch

Ed. by Wandtke, Artur-Axel

Band 3

Wettbewerbs- und Werberecht

[Competition Law and Advertising Law]

Ed. by Wandtke, Artur-Axel

Rev. by Castendyk, Oliver / Hennig, Thomas Tobias / Hildebrandt, Ulrich / et al.

Red. Wöhrn, Kirsten-Inger

    159,95 € / $224.00 / £145.50*

    eBook (PDF)
    2nd rev. ed.
    Publication Date:
    July 2011
    Copyright year:
    2011
    ISBN
    978-3-11-024871-5
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    Overview

    Aims and Scope

    Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.

    Supplementary Information

    Details

    xviii, 480 pages
    Language:
    German
    Type of Publication:
    Specialist Text
    Keyword(s):
    Communication/Law; Copyright Law
    Readership:
    Attorneys, Judges, Public Prosecutors, Media Companies, Editors, Journalists, Press Offices, PR and Advertising Agencies, Scholars, Institutions, Libraries.

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