Wettbewerbs- und Werberecht
[Competition Law and Advertising Law]
Ed. by Wandtke, Artur-Axel
Rev. by Castendyk, Oliver / Hennig, Thomas Tobias / Hildebrandt, Ulrich / et al.
Red. Wöhrn, Kirsten-Inger
Aims and Scope
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.
- xviii, 480 pages
- Type of Publication:
- Specialist Text
- Communication/Law; Copyright Law
- Attorneys, Judges, Public Prosecutors, Media Companies, Editors, Journalists, Press Offices, PR and Advertising Agencies, Scholars, Institutions, Libraries.