Marketing Libraries in a Web 2.0 World
Ed. by Gupta, Dinesh / Savard, Réjean
Series:IFLA Publications 145
Aims and Scope
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
- xiv, 161 pages
- DE GRUYTER SAUR
- Type of Publication: