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Praxishandbuch Bibliotheks- und Informationsmarketing

[Handbook Library and Information Marketing]

Ed. by Georgy, Ursula / Schade, Frauke

DE GRUYTER SAUR

    159,95 € / $224.00 / £119.99*

    eBook (PDF)
    Publication Date:
    July 2012
    Copyright year:
    2012
    ISBN
    978-3-11-026043-4
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    Overview

    • The first comprehensive handbook to systematically apply marketing strategies, concepts, and methods to libraries and information service providers.
    • A guide to integrated profile and brand management from a marketing perspective. 
    • Provides practically relevant and theoretically sound marketing tools.

    Aims and Scope

    The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound.

    Supplementary Information

    Details

    15.5 x 23.0 cm
    x, 660 pages
    DE GRUYTER SAUR
    Language:
    German
    Type of Publication:
    Specialist Text
    Keyword(s):
    Marketing/Library; Marketing/Information Science
    Readership:
    Students of Library Studies and Information Sciences, Librarians, Marketing Specialists and those Responsible for Marketing in Libraries and Information Establishments

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    Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln, Germany; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg, Germany.

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