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Metaphor and Mills

Figurative Language in Business and Economics

Ed. by Herrera-Soler, Honesto / White, Michael

Series:Applications of Cognitive Linguistics [ACL] 19

DE GRUYTER MOUTON

    129,95 € / $149.99 / £117.99*

    Hardcover
    Publication Date:
    June 2012
    ISBN
    978-3-11-027296-3
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    Overview

    Aims and Scope

    While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese).

    The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness.

    The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

    Supplementary Information

    Details

    23.0 x 15.5 cm
    viii, 329 pages
    15 Tables
    DE GRUYTER MOUTON
    Language:
    English
    Type of Publication:
    Collection
    Keyword(s):
    Metaphor and Economics; Cognitive Linguistics; Applied Linguistics

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    Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.

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