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Marketing Library and Information Services II

A Global Outlook

Ed. by Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels

Series:IFLA Publications 159

DE GRUYTER SAUR

    119,95 € / $168.00 / £109.00*

    eBook (PDF)
    Publication Date:
    June 2013
    Copyright year:
    2013
    ISBN
    978-3-11-028104-0
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    Overview

    Aims and Scope

    With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

    Supplementary Information

    Details

    23.0 x 15.5 cm
    423 pages
    82 Fig. 40 Tables
    DE GRUYTER SAUR
    Language:
    English
    Type of Publication:
    Collection
    Keyword(s):
    Library marketing; marketing

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    Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain

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