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New Handbook Series

Handbuch Medienrhetorik

[Handbook of Media Rhetoric]

Ed. by Scheuermann, Arne / Vidal, Francesca

Series:Handbücher Rhetorik 6

    199,95 € / $280.00 / £182.00*

    eBook (PDF)
    Publication Date:
    November 2016
    Copyright year:
    2017
    ISBN
    978-3-11-031825-8
    See all formats and pricing

    Overview

    • Provides a historical and systematic overview of media rhetoric
    • Describes the medial structure of rhetoric
    • Discusses rhetoric for creatives working in the media field

    Aims and Scope

    How does rhetoric theory incorporate the media, and how is rhetoric used by media representatives? This handbook, offering insights into the role the media play in persuasive (inter)action, provides an important information source for anyone working in the media industry.

    Supplementary Information

    Details

    x, 646 pages
    Language:
    German
    Type of Publication:
    Reference Work
    Keyword(s):
    Media; Production Aesthetics
    Readership:
    Journalists, Scholars of Rhetoric, Libraries, Institutes

    MARC record

    MARC record for eBook

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    Arne Scheuermann, Hochschule der Künste Bern, Switzerland; Francesca Vidal, Koblenz University, Germany.

    Reviews

    "Der Band liefert so einen umfassenden Einblick und ist somit für jeden Medienschaffenden eine wichtige Grundlage."
    Gesellschaft für Medienpädagogik und Kommunikationskultur Newsletter Dezember 2016

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